Maximum ROI With Proven Usability Techniques

 

Session: Maximum ROI With Proven Usability Techniques
Date: Monday, May 3rd, 2010
Time: 4:30 pm - 6:00 pm
Instructor: Merav Knafo
Track: CMS Business Track
Audience: Businesspeople and Content Creators

Even after over a decade of business growth online, it seems usability testing remains one of the best-kept secrets on the web, in terms of ways to separate you from your competition and place you well ahead of the curve. How can you make your site easier to navigate?  What testing methods work best to identify and exploit key performance enhancements? Find this out and more from one of the CMS world's leaders, Merav Knafo.

Merav understands what you're looking for in this information-packed session. Her no-nonsense, (no-bull) approach is refreshing and to-the-point. But most of all, her information and insights will prove to be extremely valuable to you, the minute you choose to take her advice and apply it on your own sites.

Key Points:

  • Usability testing defined
  • Who should perform usability testing
  • Different usability testing methods, pros and cons of each
  • Watch a real test and use a tool to analyze it
  • Usability testing cycle
  • Tips and tricks to get more out of your testing
  • Q & A session

 

Prerequisite: No prerequisite required. The CMS Business Track was created to provide relevant, timely and actionable insights for users seeking insights from a business perspective (processes, policies, business modeling, marketing, etc).

 

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