Session Descriptions for CMS Expo Sessions & Panels

Your Results For: Developers

Hour Of Power: Emma Jane Unplugged

field_2_Emmajane-Hogbin-CMSX.jpgPresented by: Emma Jane Westby
Date & Time: CMS Expo: Tuesday May 14, 2013 (8:30 AM)
Meeting Room: Grand Ballroom
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

CMSX is the perfect opportunity to go outside of your "tribe" and discover new solutions to the problems you're facing today. In this Hour of Power experienced adult educator and group facilitator, Emma Jane, will show you how to get more than you ever thought possible out of your time at CMSX. It'll be Quiet meets Gamestorming, so prepare to be launched into the most productive conference experience you've ever had.

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Prepare For The Mobilocalypse!

field_2_Jeff-Eaton-CMSX.jpgPresented by: Jeff Eaton
Date & Time: CMS Expo: Tuesday May 14, 2013 (10:00 AM)
Meeting Room: Heritage Room
Audience: Content Pros, Developers, Integrators

Prepare For The Mobilocalypse: Coping With Endless Change On a Tight IT Budget

The future is mobile, right? Then why do only 16% of today's organizations have a plan for non-desktop users?

In this session geared toward Developers and IT Departments, Jeff Eaton will explain future-friendly strategies leading businesses are using right now to reach the mobilie audience without breaking the bank. As the number and variety of new web-enabled devices explodes, CMS developers and IT departments are being asked to navigate an increasingly chaotic publishing landscape. This shift is enough to disrupt even the best IT plans. That said, there are solutions...

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Cart, Meet Horse: Content Strategy for Content Management

field_2_margotbloomsteincmsx.jpgPresented by: Margot Bloomstein
Date & Time: CMS Expo: Tuesday May 14, 2013 (11:00 AM)
Meeting Room: Grand Ballroom
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Before you can consider a new CMS, you need to know your content—and your communication goals.

Solution: We’ll discuss the key steps of a core content strategy process to audit your content and determine what you really need in a CMS.

If you’re considering a new CMS, stop. Before you can determine the fields and tags and functionality you need in technology, think about the content you need to support. How should it surface and what’s the message it needs to send? Enter brand-driven content strategy. We’d discuss the value of a message architecture to align your organization around specific content types and guide a content audit—then dig into how a content audit can inform your content model. There’s so much to do before you choose or implement a CMS, so c’mon! Let’s get started!

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Radical Productivity: The Future Is Smarter Workflow

field_2_robbyslaughtercmsx.jpgPresented by: Robby Slaughter
Date & Time: CMS Expo: Tuesday May 14, 2013 (11:00 AM)
Meeting Room: Heritage Room
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Frantic, untenable schedules for content production. 

Solution: Replacing the platform-centric model with a workflow-centric approach to content management.

Content management is more than just shooting/recording/writing and hitting the “publish” button. Teams must develop and execute comprehensive workflows that balance industry, regulatory and cultural requirements. When done well, these protocols actually increase productivity rather than stifle expression.

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Panel: Can Your CMS Do This?

field_2_justinkerrcmsx.jpgPresented by: Justin Kerr
Date & Time: CMS Expo: Wednesday May 15, 2013 (10:00 AM)
Meeting Room: Heritage Room
Audience: Business, Content Pros, Designers, Developers, Integrators

First in a 2-part panel discussion, "Can Your CMS Do This?" will delve into the applications and capabilities of various CMS platforms for enterprise use.

Host and Moderator Justin Kerr will lead the discussion with the participation of expert CMS practitioners who will also be available to answer questions from the audience.

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The New Digital Presence Paradigm

field_2_elieauvraycmsx.jpgPresented by: Elie Auvray
Date & Time: CMS Expo: Tuesday May 14, 2013 (1:00 PM)
Meeting Room: Bonbright
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

The New Digital Presence Paradigm: Content and Business Application Together At Last...In Action

This session is dedicated to a full demonstration of the best possible integration between business applications and content.

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The Future Of Joomla!

field_2_Paul_Orwig_CMSX.jpgPresented by: Paul Orwig
Date & Time: CMS Expo: Tuesday May 14, 2013 (1:00 PM)
Meeting Room: Cummings
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

The CMS Association is pleased to welcome the President of Open Source Matters, Paul Orwig, to speak at the 2013 CMS Expo Learning & Business Conference. Paul will speak on "The Future of Joomla!" 

Come find out about what's new with Joomla 3.0, 3.5 and beyond, as Paul leads this roadmap session on Joomla, discussing its milestone goals, short-term objectives, and how you can get involved in the process, as a Joomla Community Member.  Paul will briefly re-visit recent accomplishments as well including the huge success of 2.5, and now, going fully responsive with 3.0.

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Why Non-Profit ‘The Cara Program’ Turned to Drupal

field_2_kellytetteroncmsx.jpg field_2_sarahmansbergercmsx.jpg field_2_steveheyecmsx.jpgPresented by: Kelly Tetterton , Sarah Mansberger, Steve Heye
Date & Time: CMS Expo: Wednesday May 15, 2013 (1:00 PM)
Meeting Room: Bonbright
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Your non-profit organization is unique, so why squeeze into a cookie-cutter website? Listen to Chicago-based non-profit The Cara Program together with Drupal development shop Duo Consulting explain how Drupal’s flexibility allows your website to be customized to your organization’s needs.

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Bad Ass CSS, Using {LESS}

field_2_Jonathan-Shroyer-CMSX.jpgPresented by: Jonathan Shroyer
Date & Time: CMS Expo: Tuesday May 14, 2013 (1:00 PM)
Meeting Room: Rogers
Audience: Content Pros, Designers, Developers

Come to the 2013 CMS Expo for "Bad Ass CSS, Using {LESS}" presented by Jonathan Shroyer. {LESS} is a dynamic stylesheet language which allows you to rapidly develop CSS using reusable libraries which consists of variables, mixins, operations and functions.

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JavaScript: Level Up Your Code-Fu!

field_2_Rafael-Corral.jpgPresented by: Rafael Corral
Date & Time: CMS Expo: Tuesday May 14, 2013 (4:30 PM)
Meeting Room: Rogers
Audience: Business, Content Pros, Developers, Integrators

Designers and developers, the original "JavaScript Ninja," Rafael Corral, returns to CMS Expo, to share new insights on JavaScript. This session assumes you have a basic understanding of JavaScript, but you'll be able to follow along, even if you're new to the topic: "JavaScript: Level Up Your Code-Fu!"

Whether it's creating forms or learning unique ways to handle menus, present graphics or security measures, this session will have you covered.

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How To Avert A CMS Migration Trainwreck

field_2_davidhobbs.jpgPresented by: David Hobbs
Date & Time: CMS Expo: Tuesday May 14, 2013 (2:00 PM)
Meeting Room: Rogers
Audience: Admins, Content Pros, Developers, Integrators

Problem: Migrations often crash and become train wrecks

Solutions: We'll discuss common problems and how to avoid them

Lots can go wrong in a website migration. We'll look at common things that do go awry, and what to do about it. An example problem we'll look at is a project completely stopping once the migration starts due to mismatched expectations between teams, and we'll discuss how to align stakeholders more effectively from the start.

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Building a Sustainable Retail Content Strategy with Drupal - Whole Foods

field_2_ThadMartincmsx.jpgPresented by: Thad Martin
Date & Time: CMS Expo: Wednesday May 15, 2013 (2:00 PM)
Meeting Room: Bonbright
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Developers, Integrators, Marketers

Problem: Deliver localized content from 300 stores to customers in a personalized way.

Solution: A customized Drupal content architecture and workflow.

Whole Foods works to make each visit to the store unique and to deliver that same customized experience on the web. With over 300 content authors actively contributing localized content, Whole Foods has used Drupal to deliver custom, local content and personalized experiences to their customers.

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How Companies Like Sourcebooks, TaylorBruce Design and Alexian Brothers Are Using Joomla

field_2_NickMartinellicmsx2.jpg field_2_denniskmetzcmsx.jpgPresented by: Nick Martinelli, Dennis Kmetz
Date & Time: CMS Expo: Tuesday May 14, 2013 (2:00 PM)
Meeting Room: Cummings
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Come see how companies like Sourcebooks, TaylorBruce Design and Alexian Brothers are using Joomla to power their companies. The embrace of Open Source technology has been gaining a lot of steam in the corporate world. Businesses have realized they don’t have to spend big budgets on licensing for proprietary CMS solutions. Curious to learn how these enterprise companies are using Joomla? Take valuable information back to your stakeholders and report how Joomla could be the right CMS solution for their business. This session is for all user levels, novice to expert.

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How to Make Your Own Responsive Joomla Template

field_2_Jonathan-Shroyer-CMSX.jpgPresented by: Jonathan Shroyer
Date & Time: CMS Expo: Wednesday May 15, 2013 (2:00 PM)
Meeting Room: Cummings
Audience: Content Pros, Designers, Developers, Integrators

This session is dedicated to the do-it-yourself Joomla sitebuilder. The guy or gal who wants all the control at his or her command. Sometimes it makes sense to buy a "stock" template and customize it yourself; but for some people, in some scenarios, creating your own template from scratch will do the trick.

With a little tech-savvy, you can catch on very fast on how to create your own Joomla template that's lightweight, fast-loading, beautiful and responsive. Master Joomla template builder Jonathan Shroyer will share with you his tips, tricks and insights on how to build your own killer Joomla template.

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Work Flow for Solo Developers and Small Teams

field_2_Emmajane-Hogbin-CMSX.jpgPresented by: Emma Jane Westby
Date & Time: CMS Expo: Wednesday May 15, 2013 (3:30 PM)
Meeting Room: Rogers
Audience: Business, Content Pros, Developers, Integrators

Problem: Developers face a steep learning curve when they choose to adopt version control.S
Solution: There is a version control strategy to suit your workflow, even if you've always thought it was too hard to bother.

Yes, this is an introductory session. This is for people who feel shame that they don't know how to "just cd into yer root durrr" and get mad when people say "just diff me a patch" as if it's something as easy as making a mai thai even though you have no rum. No, you don't have to have git installed to attend. You don't even need to know where the command line is on your computer.

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Using Drupal in Higher Education: A Flexible Tool in a Mixed CMS Environment

field_2_halanwallachcmsx.jpgPresented by: Harlan Wallach
Date & Time: CMS Expo: Wednesday May 15, 2013 (3:30 PM)
Meeting Room: Bonbright
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Higher education websites must support several audiences and support the unique online needs for each one plus provide cross-pollination between them in a meaningful way.

Solution: A Higher Education case study will demonstrate how Drupal provided the platform and tools to deliver a meaningful and collaborative digital experience for the university’s different audiences and needs.

At Northwestern University, Drupal fills a variety of niche roles. Primarily supporting projects involving rapid development, dynamic user experience and specialty presentation models, this presentation will walk through the variety of ways that Drupal has been implemented for pedagogical, research, and administrative purposes at Northwestern.

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Site Optimization Musts: Need for Speed 2

field_2_Rafael-Corral.jpgPresented by: Rafael Corral
Date & Time: CMS Expo: Tuesday May 14, 2013 (3:30 PM)
Meeting Room: James
Audience: Admins, Business, Developers, Integrators

Come to "Need For Speed 2," presented by Rafael Corral, at the CMS Expo, for this newly updated session from last year's "Need For Speed." Speed is your friend. Without speed, your site will suffer, and you'll suffer. Faster-loading sites retain visitors. That's the goal of this must-attend session.

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WordPress IS a CMS, Dammit!

field_2_aaronhcmsx.jpgPresented by: Aaron Holbrook
Date & Time: CMS Expo: Tuesday May 14, 2013 (3:30 PM)
Meeting Room: Cummings
Audience: Publishers, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Overcoming the preconcieved notion that WordPress is just for blogs.

Solution: Show examples of some pretty complex sites that use different content types. Will also look at how to use WordPress to handle whatever content you can think up.

If you think that WordPress is just a blogging engine or you're trying to convince your boss or a stakeholder otherwise you need to hear this talk!
 
WordPress isn't just a blogging engine anymore, it's an extremely capable application framework capable of running a website with different types of content, taxonomies, meta-data and relationships between objects.
 
Aaron Holbrook will demonstrate the core concepts needed to handle any type of content management. You will learn why for most websites WordPress is a great solution.

 

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Switching CMSs? How To Map It Out & Migrate Right

field_2_davidhobbs.jpgPresented by: David Hobbs
Date & Time: CMS Expo: Tuesday May 14, 2013 (4:30 PM)
Meeting Room: Hinman Auditorium
Audience: Admins, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: By looking at the content as one big mass, organizations overlook opportunities to reduce cost and increase quality

Solution: Bucket content in order to better map out your migration.

In this talk, we'll look at how to break down your content into buckets so that you can get a better handle on your migration. Not only does this allow for better planning, but in the heat of the migration you can more efficiently handle the content. In particular, we'll look at mapping the content from your current CMS to your new CMS.

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Best Practices For a Killer Mobile CMS Site

field_2_michaelreynoldscmsx.jpgPresented by: Michael Reynolds
Date & Time: CMS Expo: Wednesday May 15, 2013 (4:30 PM)
Meeting Room: Rogers
Audience: Publishers, Bloggers, Business, Content Pros, Developers, Integrators, Marketers

Mobile web usage continues to rise and it's time to get serious about reaching your audience on smart phones. But the mobile web operates by different rules and you need to know how to design your website and present your content for maximum impact and usability on mobile devices.

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Web Management and Governance with Siteimprove

field_2_daveschneidercmsx.jpgPresented by: Dave Schneider
Date & Time: CMS Expo: Wednesday May 15, 2013 (1:00 PM)
Meeting Room: Cummings
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Maintaining quality control over your website is difficult in the real world where deadlines and other tasks exist

Solution: We'll show you best practices for keeping your site sparkling clean in the time you have available

This session will cover specific, actionable methods and best practices for keeping your website under control without hiring more staff or consultants.

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Adopting Drupal in your Organization

field_2_joelhughescmsx.jpgPresented by: Joel Hughes
Date & Time: CMS Expo: Wednesday May 15, 2013 (4:30 PM)
Meeting Room: Bonbright
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Developing and maintaining Drupal across many websites, developing a Drupal culture within an organization, and grooming Drupal talent

Solution: Doing Drupal Right - building out multiple sites with little to no custom code. Leveraging resources and best practices to develop Drupal talent.

Expanding upon B2B publisher Scranton Gillette’s adoption process of Drupal across over a dozen brands and how the tools and processes they use to be successful.

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Using Drupal to Accelerate Business Success in Chicago

field_2_georgedemetcmsx.jpg field_2_jacktrussellcmsx.jpgPresented by: George DeMet, Jake Trussell
Date & Time: CMS Expo: Tuesday May 14, 2013 (4:30 PM)
Meeting Room: Bonbright
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: As an economic development organization, World Business Chicago needed a flexible Web platform that would allow them to easily deliver a wide variety of content and media tailored to meet the needs of various target audiences.

Solution: World Business Chicago’s Creative Director, Jake Trussell, will demonstrate how Drupal has enabled them to engage with a global audience and effectively promote Chicago as the ultimate business destination using hard data, multimedia, data visualization.



Join WBC Creative Director Jake Trussell and Palantir.net CEO George DeMet to find out more about how Drupal's flexibility and sophistication made it an ideal platform to meet WBC's business needs.

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5 Criteria To Choose The Right CMS For Your Business

field_2_Tony_White_CMSX.jpgPresented by: Tony White
Date & Time: CMS Expo: Tuesday May 14, 2013 (4:30 PM)
Meeting Room: James
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Come to CMS Expo to attend "5 Criteria To Choose The Right CMS For Your Business," presented by Ars Logica's Tony White.

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Adaptive Content In Practice - Hands On

field_2_Michaeluzcmsx.jpgPresented by: Michael Uzquiano
Date & Time: CMS Expo: Wednesday May 15, 2013 (4:30 PM)
Meeting Room: James
Audience: Admins, Content Pros, Developers, Integrators

In this session, we’ll put into practice the concepts behind adaptive content and walk through the creation of mobile applications from a content-oriented perspective - i.e. through the lens of content.

We’ll begin by working through a content modeling exercise to develop clean, well-structured content samples with ample metadata for potential use downstream by applications...

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Beyond Posts & Pages: Structured Content & Content Types in WordPress

field_2_John_EckmanCMSX.jpgPresented by: John Eckman
Date & Time: CMS Expo: Thursday May 16, 2013 (2:00 PM)
Meeting Room: Cummings
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

The introduction of Custom Content Types (in WordPress 3.0) was one of the core tipping points where WordPress went from a solid blogging platform on which you could do some simple CMS-style sites to a full fledged CMS which was capable of driving more complex content-centered web applications.

Structured content is critical to the future-friendly use of content and enables better responsive and adaptive designs. John will walk through some examples and strategies for using content types in WordPress to solve real business problems.

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Panel: Customer Experience Management In The Real World

field_2_scottliewehr.jpgPresented by: Scott Liewehr
Date & Time: CMS Expo: Thursday May 16, 2013 (10:00 AM)
Meeting Room: Grand Ballroom
Audience: Business, Content Pros, Designers, Developers, Integrators

Customer Experience Management has been slowly edging up the tracks for a few years now. Some CMS vendors are betting big on CX as the next big thing, some are steering clear. But what are actual Business Leaders saying?

Come to CMS Expo for this real-world panel to find out what's working, where there's actual traction by end-users, and where the spin falls short when it comes to "CXM," delivered by people who know.  Moderator and senior CMS Analyst Scott Liewehr will lead this panel, designed to answer these questions and more.

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Styleguides: For a Better Tomorrow

field_2_Shay-Howe-CMSX.jpgPresented by: Shay Howe
Date & Time: CMS Expo: Thursday May 16, 2013 (1:00 PM)
Meeting Room: James
Audience: Admins, Content Pros, Designers, Developers, Integrators

Problem: The process of creating websites can be difficult, and once finished they quickly fall out of date.

Solution: We'll discuss styleguides and their role within building and maintaining websites, for benefit of everyone!

In this talk Shay will outline styleguides, living documentation on the design and development of a website, and their role within web design and development process. Looking at a few modern practices and standards, this talk will cover the benefits of stylesguides, the strategy behind creating one, and how to best utilize one within your project.

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Front End Legos: Better Design with Reusable HTML & CSS

field_2_Shay-Howe-CMSX.jpgPresented by: Shay Howe
Date & Time: CMS Expo: Thursday May 16, 2013 (2:00 PM)
Meeting Room: James
Audience: Content Pros, Designers, Developers

Problem: How to best maintain your websites code base, particularly HTML and CSS.

Solution: By discussing new practices on how to organize and modularize your code.

In this session, Shay will cover some best practices and performance tips for writing the highest quality HTML and CSS possible. Writing code is the easy part, finding a practice and structure that works well across the board is the hard part. Shay will outline HTML and CSS conventions that can be applied to your everyday practice.

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Publishing Workflows for WordPress

field_2_jakegoldmancmsx.jpgPresented by: Jake Goldman
Date & Time: CMS Expo: Tuesday May 14, 2013 (4:30 PM)
Meeting Room: Cummings
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

This session combines captivating case studies that will broaden your sense of what's possible with a look at off-the-shelf plug-ins and tools like Edit Flow that you can put to work immediately to improve your publishing workflows.

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Content Publishing

field_2_davidskarjunecmsx.jpgPresented by: David Skarjune
Date & Time: CMS Expo: Thursday May 16, 2013 (3:30 PM)
Meeting Room: Hinman Auditorium
Audience: Publishers, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Content Publishers need new approaches for digital production and ubiquitous computing.

Solution: CMS platforms are pivotal hubs offering innovative strategies and toolchains for content publishing.

Digital-first workflows and COPE (Create Once, Publish Everywhere) strategies are paving the way to a new paradigm for content publishing. This session reviews open source CMS solutions and considers the impact of HTML5, EPUB3, and open web standards.

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Why Media and Publishing Companies Use Drupal for Effective Content Management Platforms

field_2_PaulCaluoricmsx.jpg field_2_feliciahaynescmsx.jpg field_2_johncarycmsx.jpg field_2_joshcaldwellcmsx.jpgPresented by: Paul Caluori , Felicia Haynes, John Cary, Josh Caldwell
Date & Time: CMS Expo: Thursday May 16, 2013 (3:30 PM)
Meeting Room: Bonbright
Audience: Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Both The Nation and Associated Press needed a flexible CMS platform that would provide it’s content administrators streamlined editor and distribution tools to effectively publish their content and engage readers.

Solution: John Cary (The Nation) and Paul Caluori (Associated Press)  will discuss how they are leveraging Drupal to produce and distribute globally recognized digital news and analysis.

Today’s online media and publishing companies need more than good content. They need a CMS that is user friendly, with an intuitive user interface, allowing content administrators to easily create, aggregate, curate and distribute content to a growing number of media channels. 

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We're on a Mission: Using WordPress for Non-Profit Organizations

field_2_John_EckmanCMSX.jpgPresented by: John Eckman
Date & Time: CMS Expo: Thursday May 16, 2013 (3:30 PM)
Meeting Room: Cummings
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

WordPress' legendary ease of install and ease of use make it a great fit for non-profits large and small. John will walk through some case studies, showing real-world examples of how WordPress is used by non-profit organizations of various kinds, including integration with email newsletter providers, ways of accepting donations and coordinating volunteer activities, calendars, and other common functionality in the non-profit world.

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Lightning Round! Responsive CMS Sites In Action

field_2_Linda_JC2.jpgPresented by: John and Linda Coonen
Date & Time: CMS Expo: Thursday May 16, 2013 (8:30 AM)
Meeting Room: Grand Ballroom
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

With mobile usership skyrocketing, it's CRITICAL for you to stay up to date on how to keep your site mobile, and responsive to your customers, users and administrators. Join us in this highly interactive lightning round of real-world mobile-first CMS Sites. We'll move through them FAST, with a 5-minute time limit on each site, to give YOU some great insights and inspiration on how you can build better, more responsive and mobile-first CMS Sites! Find out what works, and what to avoid, directly from the site builders and site owners.

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From Web design Shop to Digital Agency: How to Evolve and Transform your Company

field_2_michaelreynoldscmsx.jpgPresented by: Michael Reynolds
Date & Time: CMS Expo: Thursday May 16, 2013 (1:00 PM)
Meeting Room: Rogers
Audience: Publishers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Traditional web firms struggling to compete

Solution: We'll explain how to evolve and become a true digital agency
 
Join us for a journey toward agency maturity as we help your company add critical services that your clients are asking for like SEO, social media strategy, PR, video, content creation, and marketing intelligence.

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How To Score and Nurture Leads With Inbound Marketing

field_2_michaelreynoldscmsx.jpgPresented by: Michael Reynolds
Date & Time: CMS Expo: Thursday May 16, 2013 (2:00 PM)
Meeting Room: Rogers
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Getting leads is one thing, but turning those lead into customer is the ultimate objective. Join us as we discuss methodologies for engaging leads and turning them into sales.
 
If you're ready to close the gap between lead and customer, join us for this session.

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Lunch | Keynote: Are You Using The Right CMS?

field_2_Tony_White_CMSX.jpgPresented by: Tony White
Date & Time: CMS Expo: Tuesday May 14, 2013 (12:00 PM)
Meeting Room: Grand Ballroom
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Come to CMS Expo on Tuesday, May 14, 2013. During lunch, Tony White will talk about telltale signs on whether you're using the right CMS, or whether it may be time to make the switch.

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Exploring WordPress Multisite - One Install, Multiple Sites

field_2_lisasabinwilsoncmsx.jpgPresented by: Lisa Sabin-Wilson
Date & Time: CMS Expo: Wednesday May 15, 2013 (3:30 PM)
Meeting Room: Cummings
Audience: Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: How to harvest the power of WordPress Multisite to build content and improve efficiency

Solution: Showcase of real world examples of WordPress Multisite, plus practical implementation practices

An introduction to the Multisite feature of WordPress that helps users understand what Multisite is, how to activate the features on their WordPress.org installation, a walk through of basic features…followed up with several use case scenarios and examples to assist users determine if the Multisite feature is a viable solution for their WordPress project(s).

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5 Myths About Open Source CMS

field_2_TomWentworthcmsx.jpgPresented by: Tom Wentworth
Date & Time: CMS Expo: Wednesday May 15, 2013 (1:00 PM)
Meeting Room: James
Audience: Publishers, Business, Content Pros, Developers, Integrators, Marketers

If you still think open source is just for blogs and simple web sites, let us show you why open source is the new standard for building killer digital experiences. Join Tom Wentworth, CMO at Acquia, for a discussion on the most common myths about open source.

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What Are My Options? An Exploration into Various CMS Solutions and Frameworks

field_2_fredriccmsx.jpgPresented by: Fredric Mitchell
Date & Time: CMS Expo: Wednesday May 15, 2013 (1:00 PM)
Meeting Room: Rogers
Audience: Business, Content Pros, Developers, Integrators

Whether a programmer, content creator, or IT director, this session aims to help all users in the space make a decision on a CMS and/or framework and be HAPPY with their decision.

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Unleashing Exceptional Customer Experiences: Who You Need to Make It Happen

field_2_johnpricecmsx.jpgPresented by: John Price
Date & Time: CMS Expo: Tuesday May 14, 2013 (3:30 PM)
Meeting Room: Hinman Auditorium
Audience: Business, Content Pros, Developers, Marketers

Who does your enterprise information strategy begin with? Within progressive organizations technical and business teams are working together to drive superior customer engagement with an eye on compliance and the enterprise architecture. Attend this session to learn how organizational change and the creation of new positions have broken down the walls between IT and marketing. Together they head toward a common goal and build a 360 degree / 3D customer view.

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Breakfast | Keynote: Reactive Technology

field_2_jenkramercmsx.jpgPresented by: Jen Kramer
Date & Time: CMS Expo: Thursday May 16, 2013 (8:00 AM)
Meeting Room: Grand Ballroom
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

What form of reactive technology is best?
Jen Kramer will introduce 3 forms of reactive technology and explain what each does well.

You need that mythical "future-proof" website, one that will keep up with the non-stop onslaught of devices and methods for looking at the web. Reactive technology solves your problem, but which method is best: responsive design, a mobile website, or an app? What's the difference? How can these work together? Jen will help you navigate the reactive technology landscape!

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