Presented by: Emma Jane Westby
Date & Time: CMS Expo: Tuesday May 14, 2013 (8:30 AM)
Meeting Room: Grand Ballroom
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

CMSX is the perfect opportunity to go outside of your "tribe" and discover new solutions to the problems you're facing today. In this Hour of Power experienced adult educator and group facilitator, Emma Jane, will show you how to get more than you ever thought possible out of your time at CMSX. It'll be Quiet meets Gamestorming, so prepare to be launched into the most productive conference experience you've ever had.

Presented by: Sarah Beckley
Date & Time: CMS Expo: Tuesday May 14, 2013 (10:00 AM)
Meeting Room: Grand Ballroom
Audience: Publishers, Admins, Bloggers, Business, Content Pros, Designers, Integrators, Marketers

How does one go about creating content for multi-channel responsive design? This session will provide attendees with high level guidelines for creating intelligent, adaptive content.

In Future Proof Your Business Content, Sarah Beckley will deconstruct content strategy for the future into its core elements: structure, schema, standards, and size. These concepts form the core of the technical and philosophical decisions that must be made to create a unified content strategy that will take your organizations’ content into a usable, findable future state.

Presented by: Margot Bloomstein
Date & Time: CMS Expo: Tuesday May 14, 2013 (11:00 AM)
Meeting Room: Grand Ballroom
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Before you can consider a new CMS, you need to know your content—and your communication goals.

Solution: We’ll discuss the key steps of a core content strategy process to audit your content and determine what you really need in a CMS.

If you’re considering a new CMS, stop. Before you can determine the fields and tags and functionality you need in technology, think about the content you need to support. How should it surface and what’s the message it needs to send? Enter brand-driven content strategy. We’d discuss the value of a message architecture to align your organization around specific content types and guide a content audit—then dig into how a content audit can inform your content model. There’s so much to do before you choose or implement a CMS, so c’mon! Let’s get started!

Presented by: Robby Slaughter
Date & Time: CMS Expo: Tuesday May 14, 2013 (11:00 AM)
Meeting Room: Heritage Room
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Frantic, untenable schedules for content production. 

Solution: Replacing the platform-centric model with a workflow-centric approach to content management.

Content management is more than just shooting/recording/writing and hitting the “publish” button. Teams must develop and execute comprehensive workflows that balance industry, regulatory and cultural requirements. When done well, these protocols actually increase productivity rather than stifle expression.

Presented by: Lorraine Ball
Date & Time: CMS Expo: Wednesday May 15, 2013 (11:00 AM)
Meeting Room: Grand Ballroom
Audience: Bloggers, Business, Content Pros, Integrators, Marketers

If you are like me, one day you went to bed a business owner, and woke up the next morning as a publisher. So how do you manage the process of planning, creating, and distributing high quality content while you are trying to manage your business?
In this session Lorraine will share her practical tactics to transforms the chaos of content management into a process that is repeatable and easier to measure and manage.

Presented by: TBA
Meeting Room: Heritage Room
Audience: Bloggers, Content Pros, Designers

Presented by: Elie Auvray
Date & Time: CMS Expo: Tuesday May 14, 2013 (1:00 PM)
Meeting Room: Bonbright
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

The New Digital Presence Paradigm: Content and Business Application Together At Last...In Action

This session is dedicated to a full demonstration of the best possible integration between business applications and content.

Presented by: Paul Orwig
Date & Time: CMS Expo: Tuesday May 14, 2013 (1:00 PM)
Meeting Room: Cummings
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

The CMS Association is pleased to welcome the President of Open Source Matters, Paul Orwig, to speak at the 2013 CMS Expo Learning & Business Conference. Paul will speak on "The Future of Joomla!" 

Come find out about what's new with Joomla 3.0, 3.5 and beyond, as Paul leads this roadmap session on Joomla, discussing its milestone goals, short-term objectives, and how you can get involved in the process, as a Joomla Community Member.  Paul will briefly re-visit recent accomplishments as well including the huge success of 2.5, and now, going fully responsive with 3.0.

Presented by: Kelly Tetterton , Sarah Mansberger, Steve Heye
Date & Time: CMS Expo: Wednesday May 15, 2013 (1:00 PM)
Meeting Room: Bonbright
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Your non-profit organization is unique, so why squeeze into a cookie-cutter website? Listen to Chicago-based non-profit The Cara Program together with Drupal development shop Duo Consulting explain how Drupal’s flexibility allows your website to be customized to your organization’s needs.

Presented by: Sarah Beckley
Date & Time: CMS Expo: Tuesday May 14, 2013 (2:00 PM)
Meeting Room: Bonbright
Audience: Publishers, Bloggers, Business, Content Pros, Designers, Integrators

Problem: The need for complex content matrices for content inventory, analysis, and migration.
Solution: Provides a methodology for building matrices and templates of examples.

At the heart of many a content project is the dreaded content matrix. This session offers a repeatable methodology for designing matrices for a wide variety of uses, from stand-alone redesign projects to enterprise-level application content management.

Presented by: Thad Martin
Date & Time: CMS Expo: Wednesday May 15, 2013 (2:00 PM)
Meeting Room: Bonbright
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Developers, Integrators, Marketers

Problem: Deliver localized content from 300 stores to customers in a personalized way.

Solution: A customized Drupal content architecture and workflow.

Whole Foods works to make each visit to the store unique and to deliver that same customized experience on the web. With over 300 content authors actively contributing localized content, Whole Foods has used Drupal to deliver custom, local content and personalized experiences to their customers.

Presented by: Nick Martinelli, Dennis Kmetz
Date & Time: CMS Expo: Tuesday May 14, 2013 (2:00 PM)
Meeting Room: Cummings
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Come see how companies like Sourcebooks, TaylorBruce Design and Alexian Brothers are using Joomla to power their companies. The embrace of Open Source technology has been gaining a lot of steam in the corporate world. Businesses have realized they don’t have to spend big budgets on licensing for proprietary CMS solutions. Curious to learn how these enterprise companies are using Joomla? Take valuable information back to your stakeholders and report how Joomla could be the right CMS solution for their business. This session is for all user levels, novice to expert.

Presented by: Michael Reynolds
Date & Time: CMS Expo: Tuesday May 14, 2013 (3:30 PM)
Meeting Room: Rogers
Audience: Publishers, Bloggers, Business, Content Pros, Integrators, Marketers

Problem: Creating great content is difficult

Solution: We'll show you how to make it easier and more effective

Great content is the lifeblood of inbound marketing. But how do you ensure that your content is actually interesting to people AND effective at lead generation?
 
If you're ready to take your content strategy to the next level, join us!

Presented by: Emmanuel Garcin
Date & Time: CMS Expo: Tuesday May 14, 2013 (3:30 PM)
Meeting Room: Bonbright
Audience: Publishers, Bloggers, Business, Content Pros, Integrators, Marketers

Problem: How to successfully transform your online content into business solutions?

Solution: The case for an Open Core Content Platform with Content Enabled Business Applications

The recent and ongoing merger of Applications servers and content stores drove a new generation of Content Platforms that allow organizations to transform their online presence into business driven applications.
Content is now business-smarter, or, conversely, applications become Content-smart.
In this session, we will discuss this new trend, and analyze how the CMS industry in general and its Open Source subset in particular, is organizing itself to deliver optimal solutions.

Presented by: Harlan Wallach
Date & Time: CMS Expo: Wednesday May 15, 2013 (3:30 PM)
Meeting Room: Bonbright
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Higher education websites must support several audiences and support the unique online needs for each one plus provide cross-pollination between them in a meaningful way.

Solution: A Higher Education case study will demonstrate how Drupal provided the platform and tools to deliver a meaningful and collaborative digital experience for the university’s different audiences and needs.

At Northwestern University, Drupal fills a variety of niche roles. Primarily supporting projects involving rapid development, dynamic user experience and specialty presentation models, this presentation will walk through the variety of ways that Drupal has been implemented for pedagogical, research, and administrative purposes at Northwestern.

Presented by: Michael Reynolds
Date & Time: CMS Expo: Wednesday May 15, 2013 (3:30 PM)
Meeting Room: James
Audience: Publishers, Bloggers, Business, Content Pros, Integrators, Marketers

Problem: Creating video seems difficult and/or expensive

Solution: We'll show you how to get it done without spending a ton of time or money

Video is one of the most underutilized elements on the web, yet it can have tremendous impact on your marketing strategy and on the effectiveness of your website.

This session is designed to break down those barriers and give you the tools and knowledge you need to produce great videos for use on your website and on social media.



Presented by: Aaron Holbrook
Date & Time: CMS Expo: Tuesday May 14, 2013 (3:30 PM)
Meeting Room: Cummings
Audience: Publishers, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Overcoming the preconcieved notion that WordPress is just for blogs.

Solution: Show examples of some pretty complex sites that use different content types. Will also look at how to use WordPress to handle whatever content you can think up.

If you think that WordPress is just a blogging engine or you're trying to convince your boss or a stakeholder otherwise you need to hear this talk!
 
WordPress isn't just a blogging engine anymore, it's an extremely capable application framework capable of running a website with different types of content, taxonomies, meta-data and relationships between objects.
 
Aaron Holbrook will demonstrate the core concepts needed to handle any type of content management. You will learn why for most websites WordPress is a great solution.

Presented by: Michael Reynolds
Date & Time: CMS Expo: Wednesday May 15, 2013 (4:30 PM)
Meeting Room: Rogers
Audience: Publishers, Bloggers, Business, Content Pros, Developers, Integrators, Marketers

Mobile web usage continues to rise and it's time to get serious about reaching your audience on smart phones. But the mobile web operates by different rules and you need to know how to design your website and present your content for maximum impact and usability on mobile devices.

Presented by: Dave Schneider
Date & Time: CMS Expo: Wednesday May 15, 2013 (1:00 PM)
Meeting Room: Cummings
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Maintaining quality control over your website is difficult in the real world where deadlines and other tasks exist

Solution: We'll show you best practices for keeping your site sparkling clean in the time you have available

This session will cover specific, actionable methods and best practices for keeping your website under control without hiring more staff or consultants.

Presented by: Joel Hughes
Date & Time: CMS Expo: Wednesday May 15, 2013 (4:30 PM)
Meeting Room: Bonbright
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Developing and maintaining Drupal across many websites, developing a Drupal culture within an organization, and grooming Drupal talent

Solution: Doing Drupal Right - building out multiple sites with little to no custom code. Leveraging resources and best practices to develop Drupal talent.

Expanding upon B2B publisher Scranton Gillette’s adoption process of Drupal across over a dozen brands and how the tools and processes they use to be successful.

Presented by: George DeMet, Jake Trussell
Date & Time: CMS Expo: Tuesday May 14, 2013 (4:30 PM)
Meeting Room: Bonbright
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: As an economic development organization, World Business Chicago needed a flexible Web platform that would allow them to easily deliver a wide variety of content and media tailored to meet the needs of various target audiences.

Solution: World Business Chicago’s Creative Director, Jake Trussell, will demonstrate how Drupal has enabled them to engage with a global audience and effectively promote Chicago as the ultimate business destination using hard data, multimedia, data visualization.



Join WBC Creative Director Jake Trussell and Palantir.net CEO George DeMet to find out more about how Drupal's flexibility and sophistication made it an ideal platform to meet WBC's business needs.

Presented by: Tony White
Date & Time: CMS Expo: Tuesday May 14, 2013 (4:30 PM)
Meeting Room: James
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Come to CMS Expo to attend "5 Criteria To Choose The Right CMS For Your Business," presented by Ars Logica's Tony White.

Presented by: John Eckman
Date & Time: CMS Expo: Thursday May 16, 2013 (2:00 PM)
Meeting Room: Cummings
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

The introduction of Custom Content Types (in WordPress 3.0) was one of the core tipping points where WordPress went from a solid blogging platform on which you could do some simple CMS-style sites to a full fledged CMS which was capable of driving more complex content-centered web applications.

Structured content is critical to the future-friendly use of content and enables better responsive and adaptive designs. John will walk through some examples and strategies for using content types in WordPress to solve real business problems.

Presented by: David Skarjune
Date & Time: CMS Expo: Thursday May 16, 2013 (10:00 AM)
Meeting Room: Heritage Room
Audience: Publishers, Bloggers, Business, Content Pros, Integrators, Marketers

Our panel of CMS experts, marketing gurus, and real business users will discuss issues across the SoLoMo landscape, exploring how social media, location context, and mobile connectivity have all changed the playing field for marketing.

Presented by: Robby Slaughter
Date & Time: CMS Expo: Wednesday May 15, 2013 (8:30 AM)
Meeting Room: Grand Ballroom
Audience: Publishers, Bloggers, Business, Content Pros, Designers, Integrators, Marketers

Breaking news is invaluable, but yesterday’s news is worthless. With a conscientious strategy, today’s content management teams can build workflows designed to free content from being tied to a particular moment, demographic, or audience. This interactive keynote will teach participants how to establish a workflow for content authoring that creates results which can be instantly adapted to different needs.

Presented by: Jake Goldman
Date & Time: CMS Expo: Tuesday May 14, 2013 (4:30 PM)
Meeting Room: Cummings
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

This session combines captivating case studies that will broaden your sense of what's possible with a look at off-the-shelf plug-ins and tools like Edit Flow that you can put to work immediately to improve your publishing workflows.

Presented by: David Skarjune
Date & Time: CMS Expo: Thursday May 16, 2013 (3:30 PM)
Meeting Room: Hinman Auditorium
Audience: Publishers, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Content Publishers need new approaches for digital production and ubiquitous computing.

Solution: CMS platforms are pivotal hubs offering innovative strategies and toolchains for content publishing.

Digital-first workflows and COPE (Create Once, Publish Everywhere) strategies are paving the way to a new paradigm for content publishing. This session reviews open source CMS solutions and considers the impact of HTML5, EPUB3, and open web standards.

Presented by: Paul Caluori , Felicia Haynes, John Cary, Josh Caldwell
Date & Time: CMS Expo: Thursday May 16, 2013 (3:30 PM)
Meeting Room: Bonbright
Audience: Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Both The Nation and Associated Press needed a flexible CMS platform that would provide it’s content administrators streamlined editor and distribution tools to effectively publish their content and engage readers.

Solution: John Cary (The Nation) and Paul Caluori (Associated Press)  will discuss how they are leveraging Drupal to produce and distribute globally recognized digital news and analysis.

Today’s online media and publishing companies need more than good content. They need a CMS that is user friendly, with an intuitive user interface, allowing content administrators to easily create, aggregate, curate and distribute content to a growing number of media channels. 

Presented by: John Eckman
Date & Time: CMS Expo: Thursday May 16, 2013 (3:30 PM)
Meeting Room: Cummings
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

WordPress' legendary ease of install and ease of use make it a great fit for non-profits large and small. John will walk through some case studies, showing real-world examples of how WordPress is used by non-profit organizations of various kinds, including integration with email newsletter providers, ways of accepting donations and coordinating volunteer activities, calendars, and other common functionality in the non-profit world.

Presented by: John and Linda Coonen
Date & Time: CMS Expo: Thursday May 16, 2013 (8:30 AM)
Meeting Room: Grand Ballroom
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

With mobile usership skyrocketing, it's CRITICAL for you to stay up to date on how to keep your site mobile, and responsive to your customers, users and administrators. Join us in this highly interactive lightning round of real-world mobile-first CMS Sites. We'll move through them FAST, with a 5-minute time limit on each site, to give YOU some great insights and inspiration on how you can build better, more responsive and mobile-first CMS Sites! Find out what works, and what to avoid, directly from the site builders and site owners.

Presented by: Michael Reynolds
Date & Time: CMS Expo: Thursday May 16, 2013 (2:00 PM)
Meeting Room: Rogers
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Getting leads is one thing, but turning those lead into customer is the ultimate objective. Join us as we discuss methodologies for engaging leads and turning them into sales.
 
If you're ready to close the gap between lead and customer, join us for this session.

Presented by: Tony White
Date & Time: CMS Expo: Tuesday May 14, 2013 (12:00 PM)
Meeting Room: Grand Ballroom
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Come to CMS Expo on Tuesday, May 14, 2013. During lunch, Tony White will talk about telltale signs on whether you're using the right CMS, or whether it may be time to make the switch.

Presented by: Lisa Sabin-Wilson
Date & Time: CMS Expo: Wednesday May 15, 2013 (3:30 PM)
Meeting Room: Cummings
Audience: Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: How to harvest the power of WordPress Multisite to build content and improve efficiency

Solution: Showcase of real world examples of WordPress Multisite, plus practical implementation practices

An introduction to the Multisite feature of WordPress that helps users understand what Multisite is, how to activate the features on their WordPress.org installation, a walk through of basic features…followed up with several use case scenarios and examples to assist users determine if the Multisite feature is a viable solution for their WordPress project(s).

Presented by: Lisa Sabin-Wilson
Date & Time: CMS Expo: Wednesday May 15, 2013 (4:30 PM)
Meeting Room: Cummings
Audience: Publishers, Bloggers, Business, Content Pros, Integrators, Marketers

Problem: Need to add a social layer to a WordPress web site

Solution: Explores the robust WordPress plugin called BuddyPress. Provides real-world examples of BuddyPress in use and practical installation/implementation practices

An introductory look at the BuddyPress plugin for WordPress. Discover what BuddyPress is and determine if the features of the BuddyPress plugin meet your feature needs. This session takes you through a quick discovery of the features and components of BuddyPress, a walk through on installation and real world examples of BuddyPress in action. By the end of this session, you’ll have a complete grasp on what BuddyPress is (and isn’t) to enable you to answer the questions “Do I really need it?” and “How hard is it to work with?"