Presented by: Emma Jane Westby
Date & Time: CMS Expo: Tuesday May 14, 2013 (8:30 AM)
Meeting Room: Grand Ballroom
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

CMSX is the perfect opportunity to go outside of your "tribe" and discover new solutions to the problems you're facing today. In this Hour of Power experienced adult educator and group facilitator, Emma Jane, will show you how to get more than you ever thought possible out of your time at CMSX. It'll be Quiet meets Gamestorming, so prepare to be launched into the most productive conference experience you've ever had.

Presented by: Margot Bloomstein
Date & Time: CMS Expo: Tuesday May 14, 2013 (11:00 AM)
Meeting Room: Grand Ballroom
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Before you can consider a new CMS, you need to know your content—and your communication goals.

Solution: We’ll discuss the key steps of a core content strategy process to audit your content and determine what you really need in a CMS.

If you’re considering a new CMS, stop. Before you can determine the fields and tags and functionality you need in technology, think about the content you need to support. How should it surface and what’s the message it needs to send? Enter brand-driven content strategy. We’d discuss the value of a message architecture to align your organization around specific content types and guide a content audit—then dig into how a content audit can inform your content model. There’s so much to do before you choose or implement a CMS, so c’mon! Let’s get started!

Presented by: Robby Slaughter
Date & Time: CMS Expo: Tuesday May 14, 2013 (11:00 AM)
Meeting Room: Heritage Room
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Frantic, untenable schedules for content production. 

Solution: Replacing the platform-centric model with a workflow-centric approach to content management.

Content management is more than just shooting/recording/writing and hitting the “publish” button. Teams must develop and execute comprehensive workflows that balance industry, regulatory and cultural requirements. When done well, these protocols actually increase productivity rather than stifle expression.

Presented by: Elie Auvray
Date & Time: CMS Expo: Tuesday May 14, 2013 (1:00 PM)
Meeting Room: Bonbright
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

The New Digital Presence Paradigm: Content and Business Application Together At Last...In Action

This session is dedicated to a full demonstration of the best possible integration between business applications and content.

Presented by: Paul Orwig
Date & Time: CMS Expo: Tuesday May 14, 2013 (1:00 PM)
Meeting Room: Cummings
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

The CMS Association is pleased to welcome the President of Open Source Matters, Paul Orwig, to speak at the 2013 CMS Expo Learning & Business Conference. Paul will speak on "The Future of Joomla!" 

Come find out about what's new with Joomla 3.0, 3.5 and beyond, as Paul leads this roadmap session on Joomla, discussing its milestone goals, short-term objectives, and how you can get involved in the process, as a Joomla Community Member.  Paul will briefly re-visit recent accomplishments as well including the huge success of 2.5, and now, going fully responsive with 3.0.

Presented by: Kelly Tetterton , Sarah Mansberger, Steve Heye
Date & Time: CMS Expo: Wednesday May 15, 2013 (1:00 PM)
Meeting Room: Bonbright
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Your non-profit organization is unique, so why squeeze into a cookie-cutter website? Listen to Chicago-based non-profit The Cara Program together with Drupal development shop Duo Consulting explain how Drupal’s flexibility allows your website to be customized to your organization’s needs.

Presented by: Thad Martin
Date & Time: CMS Expo: Wednesday May 15, 2013 (2:00 PM)
Meeting Room: Bonbright
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Developers, Integrators, Marketers

Problem: Deliver localized content from 300 stores to customers in a personalized way.

Solution: A customized Drupal content architecture and workflow.

Whole Foods works to make each visit to the store unique and to deliver that same customized experience on the web. With over 300 content authors actively contributing localized content, Whole Foods has used Drupal to deliver custom, local content and personalized experiences to their customers.

Presented by: Nick Martinelli, Dennis Kmetz
Date & Time: CMS Expo: Tuesday May 14, 2013 (2:00 PM)
Meeting Room: Cummings
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Come see how companies like Sourcebooks, TaylorBruce Design and Alexian Brothers are using Joomla to power their companies. The embrace of Open Source technology has been gaining a lot of steam in the corporate world. Businesses have realized they don’t have to spend big budgets on licensing for proprietary CMS solutions. Curious to learn how these enterprise companies are using Joomla? Take valuable information back to your stakeholders and report how Joomla could be the right CMS solution for their business. This session is for all user levels, novice to expert.

Presented by: Justin Kerr
Date & Time: CMS Expo: Wednesday May 15, 2013 (2:00 PM)
Meeting Room: James
Audience: All Attendees

The second in a 2-part panel series, "Can Your CMS Do That?" helps you get the lowdown on the front-end "customer-facing" capabilities of CMSs being used by our panel of experts at CMS Expo.

Emceed by CMS veteran Justin Kerr, this interactive panel discussion will bring together several panelists who are end users themselves, in "real-world" CMS Site implementations.  Together, they'll share their successes as well as limitations when using their CMS of choice.

This session will focus more specifically on creative, customer-facing and marketing-specific CMS capabilities. This includes design, social media integration, blogging, editing and responsive mobile capabilities. Panelists will both participate in guided discussion, and be available to answer questions from the audience.

Presented by: Harlan Wallach
Date & Time: CMS Expo: Wednesday May 15, 2013 (3:30 PM)
Meeting Room: Bonbright
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Higher education websites must support several audiences and support the unique online needs for each one plus provide cross-pollination between them in a meaningful way.

Solution: A Higher Education case study will demonstrate how Drupal provided the platform and tools to deliver a meaningful and collaborative digital experience for the university’s different audiences and needs.

At Northwestern University, Drupal fills a variety of niche roles. Primarily supporting projects involving rapid development, dynamic user experience and specialty presentation models, this presentation will walk through the variety of ways that Drupal has been implemented for pedagogical, research, and administrative purposes at Northwestern.

Presented by: Dave Schneider
Date & Time: CMS Expo: Wednesday May 15, 2013 (1:00 PM)
Meeting Room: Cummings
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Maintaining quality control over your website is difficult in the real world where deadlines and other tasks exist

Solution: We'll show you best practices for keeping your site sparkling clean in the time you have available

This session will cover specific, actionable methods and best practices for keeping your website under control without hiring more staff or consultants.

Presented by: Joel Hughes
Date & Time: CMS Expo: Wednesday May 15, 2013 (4:30 PM)
Meeting Room: Bonbright
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Developing and maintaining Drupal across many websites, developing a Drupal culture within an organization, and grooming Drupal talent

Solution: Doing Drupal Right - building out multiple sites with little to no custom code. Leveraging resources and best practices to develop Drupal talent.

Expanding upon B2B publisher Scranton Gillette’s adoption process of Drupal across over a dozen brands and how the tools and processes they use to be successful.

Presented by: George DeMet, Jake Trussell
Date & Time: CMS Expo: Tuesday May 14, 2013 (4:30 PM)
Meeting Room: Bonbright
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: As an economic development organization, World Business Chicago needed a flexible Web platform that would allow them to easily deliver a wide variety of content and media tailored to meet the needs of various target audiences.

Solution: World Business Chicago’s Creative Director, Jake Trussell, will demonstrate how Drupal has enabled them to engage with a global audience and effectively promote Chicago as the ultimate business destination using hard data, multimedia, data visualization.



Join WBC Creative Director Jake Trussell and Palantir.net CEO George DeMet to find out more about how Drupal's flexibility and sophistication made it an ideal platform to meet WBC's business needs.

Presented by: Tony White
Date & Time: CMS Expo: Tuesday May 14, 2013 (4:30 PM)
Meeting Room: James
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Come to CMS Expo to attend "5 Criteria To Choose The Right CMS For Your Business," presented by Ars Logica's Tony White.

Presented by: John Eckman
Date & Time: CMS Expo: Thursday May 16, 2013 (2:00 PM)
Meeting Room: Cummings
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

The introduction of Custom Content Types (in WordPress 3.0) was one of the core tipping points where WordPress went from a solid blogging platform on which you could do some simple CMS-style sites to a full fledged CMS which was capable of driving more complex content-centered web applications.

Structured content is critical to the future-friendly use of content and enables better responsive and adaptive designs. John will walk through some examples and strategies for using content types in WordPress to solve real business problems.

Presented by: Jake Goldman
Date & Time: CMS Expo: Tuesday May 14, 2013 (4:30 PM)
Meeting Room: Cummings
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

This session combines captivating case studies that will broaden your sense of what's possible with a look at off-the-shelf plug-ins and tools like Edit Flow that you can put to work immediately to improve your publishing workflows.

Presented by: John Eckman
Date & Time: CMS Expo: Thursday May 16, 2013 (3:30 PM)
Meeting Room: Cummings
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

WordPress' legendary ease of install and ease of use make it a great fit for non-profits large and small. John will walk through some case studies, showing real-world examples of how WordPress is used by non-profit organizations of various kinds, including integration with email newsletter providers, ways of accepting donations and coordinating volunteer activities, calendars, and other common functionality in the non-profit world.

Presented by: John and Linda Coonen
Date & Time: CMS Expo: Thursday May 16, 2013 (8:30 AM)
Meeting Room: Grand Ballroom
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

With mobile usership skyrocketing, it's CRITICAL for you to stay up to date on how to keep your site mobile, and responsive to your customers, users and administrators. Join us in this highly interactive lightning round of real-world mobile-first CMS Sites. We'll move through them FAST, with a 5-minute time limit on each site, to give YOU some great insights and inspiration on how you can build better, more responsive and mobile-first CMS Sites! Find out what works, and what to avoid, directly from the site builders and site owners.

Presented by: Michael Reynolds
Date & Time: CMS Expo: Thursday May 16, 2013 (2:00 PM)
Meeting Room: Rogers
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Getting leads is one thing, but turning those lead into customer is the ultimate objective. Join us as we discuss methodologies for engaging leads and turning them into sales.
 
If you're ready to close the gap between lead and customer, join us for this session.

Presented by: Tony White
Date & Time: CMS Expo: Tuesday May 14, 2013 (12:00 PM)
Meeting Room: Grand Ballroom
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Come to CMS Expo on Tuesday, May 14, 2013. During lunch, Tony White will talk about telltale signs on whether you're using the right CMS, or whether it may be time to make the switch.

Date & Time: CMS Expo: Wednesday May 15, 2013 (5:30 PM)
Meeting Room: Downtown Evanston
Audience: All Attendees

Join us on Wednesday night, 5th annual North By Northwestern Night! 

Presented by: Jen Kramer
Date & Time: CMS Expo: Thursday May 16, 2013 (8:00 AM)
Meeting Room: Grand Ballroom
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

What form of reactive technology is best?
Jen Kramer will introduce 3 forms of reactive technology and explain what each does well.

You need that mythical "future-proof" website, one that will keep up with the non-stop onslaught of devices and methods for looking at the web. Reactive technology solves your problem, but which method is best: responsive design, a mobile website, or an app? What's the difference? How can these work together? Jen will help you navigate the reactive technology landscape!