Presented by: Thad Martin
Date & Time: CMS Expo: Wednesday May 15, 2013 (2:00 PM)
Meeting Room: Bonbright
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Developers, Integrators, Marketers
Problem: Deliver localized content from 300 stores to customers in a personalized way.
Solution: A customized Drupal content architecture and workflow.
Whole Foods works to make each visit to the store unique and to deliver that same customized experience on the web. With over 300 content authors actively contributing localized content, Whole Foods has used Drupal to deliver custom, local content and personalized experiences to their customers.