Session Descriptions for CMS Expo Sessions & Panels

Your Results For: Content Strategy

Future Proof Your Business Content

field_2_sarahbeckleycmsx.jpgPresented by: Sarah Beckley
Date & Time: CMS Expo: Tuesday May 14, 2013 (10:00 AM)
Meeting Room: Grand Ballroom
Audience: Publishers, Admins, Bloggers, Business, Content Pros, Designers, Integrators, Marketers

How does one go about creating content for multi-channel responsive design? This session will provide attendees with high level guidelines for creating intelligent, adaptive content.

In Future Proof Your Business Content, Sarah Beckley will deconstruct content strategy for the future into its core elements: structure, schema, standards, and size. These concepts form the core of the technical and philosophical decisions that must be made to create a unified content strategy that will take your organizations’ content into a usable, findable future state.

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Prepare For The Mobilocalypse!

field_2_Jeff-Eaton-CMSX.jpgPresented by: Jeff Eaton
Date & Time: CMS Expo: Tuesday May 14, 2013 (10:00 AM)
Meeting Room: Heritage Room
Audience: Content Pros, Developers, Integrators

Prepare For The Mobilocalypse: Coping With Endless Change On a Tight IT Budget

The future is mobile, right? Then why do only 16% of today's organizations have a plan for non-desktop users?

In this session geared toward Developers and IT Departments, Jeff Eaton will explain future-friendly strategies leading businesses are using right now to reach the mobilie audience without breaking the bank. As the number and variety of new web-enabled devices explodes, CMS developers and IT departments are being asked to navigate an increasingly chaotic publishing landscape. This shift is enough to disrupt even the best IT plans. That said, there are solutions...

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Cart, Meet Horse: Content Strategy for Content Management

field_2_margotbloomsteincmsx.jpgPresented by: Margot Bloomstein
Date & Time: CMS Expo: Tuesday May 14, 2013 (11:00 AM)
Meeting Room: Grand Ballroom
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Before you can consider a new CMS, you need to know your content—and your communication goals.

Solution: We’ll discuss the key steps of a core content strategy process to audit your content and determine what you really need in a CMS.

If you’re considering a new CMS, stop. Before you can determine the fields and tags and functionality you need in technology, think about the content you need to support. How should it surface and what’s the message it needs to send? Enter brand-driven content strategy. We’d discuss the value of a message architecture to align your organization around specific content types and guide a content audit—then dig into how a content audit can inform your content model. There’s so much to do before you choose or implement a CMS, so c’mon! Let’s get started!

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Radical Productivity: The Future Is Smarter Workflow

field_2_robbyslaughtercmsx.jpgPresented by: Robby Slaughter
Date & Time: CMS Expo: Tuesday May 14, 2013 (11:00 AM)
Meeting Room: Heritage Room
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Frantic, untenable schedules for content production. 

Solution: Replacing the platform-centric model with a workflow-centric approach to content management.

Content management is more than just shooting/recording/writing and hitting the “publish” button. Teams must develop and execute comprehensive workflows that balance industry, regulatory and cultural requirements. When done well, these protocols actually increase productivity rather than stifle expression.

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Don't Let Social Content Manage You

field_2_LorraineBallcmsx.jpgPresented by: Lorraine Ball
Date & Time: CMS Expo: Wednesday May 15, 2013 (11:00 AM)
Meeting Room: Grand Ballroom
Audience: Bloggers, Business, Content Pros, Integrators, Marketers

If you are like me, one day you went to bed a business owner, and woke up the next morning as a publisher. So how do you manage the process of planning, creating, and distributing high quality content while you are trying to manage your business?
In this session Lorraine will share her practical tactics to transforms the chaos of content management into a process that is repeatable and easier to measure and manage.

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Kicking Off Your Content Strategy

field_2_margotbloomsteincmsx.jpgPresented by: Margot Bloomstein
Date & Time: CMS Expo: Tuesday May 14, 2013 (2:00 PM)
Meeting Room: Hinman Auditorium
Audience: Business, Content Pros, Marketers

OK, Here's The Problem: You need to clarify and prioritize communication goals in order to choose content types and curate content.

Here's The Solution: Before you launch a blog, redesign the website, compile an editorial calendar, or start pinning, create a message architecture. This workshop will teach you how.

We’ll uncover the implications of a content audit through a gap analysis that points to content needs and next steps for our sample organizations. You’ll leave with the confidence and savvy to bring content strategy techniques and thinking back to your own organization.

You won't want to miss this workshop!

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The Dreaded Matrix: How To Make Your Content Dance

field_2_sarahbeckleycmsx.jpgPresented by: Sarah Beckley
Date & Time: CMS Expo: Tuesday May 14, 2013 (2:00 PM)
Meeting Room: Bonbright
Audience: Publishers, Bloggers, Business, Content Pros, Designers, Integrators

Problem: The need for complex content matrices for content inventory, analysis, and migration.
Solution: Provides a methodology for building matrices and templates of examples.

At the heart of many a content project is the dreaded content matrix. This session offers a repeatable methodology for designing matrices for a wide variety of uses, from stand-alone redesign projects to enterprise-level application content management.

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Distinguishing Enterprise CMS Platforms from Mid-Tier & Entry-Level CMS Products

field_2_Tony_White_CMSX.jpgPresented by: Tony White
Date & Time: CMS Expo: Wednesday May 15, 2013 (11:00 AM)
Meeting Room: Heritage Room
Audience: Business, Marketers

Over the past several years, there has been much confusion over what the “Enterprise” in Enterprise CMS means.  Many  have understood it to describe technology platforms capable of managing large enterprises’ websites, and consequently applying the term only to the most fully functional, or “top-tier” products.

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How Companies Like Sourcebooks, TaylorBruce Design and Alexian Brothers Are Using Joomla

field_2_NickMartinellicmsx2.jpg field_2_denniskmetzcmsx.jpgPresented by: Nick Martinelli, Dennis Kmetz
Date & Time: CMS Expo: Tuesday May 14, 2013 (2:00 PM)
Meeting Room: Cummings
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Come see how companies like Sourcebooks, TaylorBruce Design and Alexian Brothers are using Joomla to power their companies. The embrace of Open Source technology has been gaining a lot of steam in the corporate world. Businesses have realized they don’t have to spend big budgets on licensing for proprietary CMS solutions. Curious to learn how these enterprise companies are using Joomla? Take valuable information back to your stakeholders and report how Joomla could be the right CMS solution for their business. This session is for all user levels, novice to expert.

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Sales Versus Marketing: How to Stop the Battle & Start Getting More Customers

field_2_Terry_Walsh_CMSX.jpgPresented by: Terry Walsh
Date & Time: CMS Expo: Wednesday May 15, 2013 (2:00 PM)
Meeting Room: Hinman Auditorium
Audience: Business, Content Pros, Integrators, Marketers

Problem: How to fix the inherent and escalating conflict between sales and marketing through a integrated messaging strategy

Solution: A content based Go-to-market strategy based on 99 Questions enables sales and marketing to collaborate and to be consistent both in media and sales converstions with customers.

Sales and Marketing veteran Terry Walsh will focus on the key steps that potential customers use to buy your product / service.

View Session Deck Here

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WCM Project Talk: Definition & Project Costing

field_2_kevindeleoncmsx.jpgPresented by: Kevin de Leon
Date & Time: CMS Expo: Wednesday May 15, 2013 (3:30 PM)
Meeting Room: Hinman Auditorium
Audience: Business

Feature creep got you down? Time slipping by? Budget concerns?

Fear not! Veteran Acquity Group Manager Kevin de Leon will lead this Project Talk to help you keep your project on-track. Kevin will delve into the all-important "Define Phase" of your CMS project.

View Session Deck Here

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How to Produce Great Web Content for Inbound Marketing

field_2_michaelreynoldscmsx.jpgPresented by: Michael Reynolds
Date & Time: CMS Expo: Tuesday May 14, 2013 (3:30 PM)
Meeting Room: Rogers
Audience: Publishers, Bloggers, Business, Content Pros, Integrators, Marketers

Problem: Creating great content is difficult

Solution: We'll show you how to make it easier and more effective

Great content is the lifeblood of inbound marketing. But how do you ensure that your content is actually interesting to people AND effective at lead generation?
 
If you're ready to take your content strategy to the next level, join us!

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Build Your Business Through Your Content

field_2_emmanuelgarcincmsx.jpgPresented by: Emmanuel Garcin
Date & Time: CMS Expo: Tuesday May 14, 2013 (3:30 PM)
Meeting Room: Bonbright
Audience: Publishers, Bloggers, Business, Content Pros, Integrators, Marketers

Problem: How to successfully transform your online content into business solutions?

Solution: The case for an Open Core Content Platform with Content Enabled Business Applications

The recent and ongoing merger of Applications servers and content stores drove a new generation of Content Platforms that allow organizations to transform their online presence into business driven applications.
Content is now business-smarter, or, conversely, applications become Content-smart.
In this session, we will discuss this new trend, and analyze how the CMS industry in general and its Open Source subset in particular, is organizing itself to deliver optimal solutions.

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Web Management and Governance with Siteimprove

field_2_daveschneidercmsx.jpgPresented by: Dave Schneider
Date & Time: CMS Expo: Wednesday May 15, 2013 (1:00 PM)
Meeting Room: Cummings
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Maintaining quality control over your website is difficult in the real world where deadlines and other tasks exist

Solution: We'll show you best practices for keeping your site sparkling clean in the time you have available

This session will cover specific, actionable methods and best practices for keeping your website under control without hiring more staff or consultants.

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Content Publishing

field_2_davidskarjunecmsx.jpgPresented by: David Skarjune
Date & Time: CMS Expo: Thursday May 16, 2013 (3:30 PM)
Meeting Room: Hinman Auditorium
Audience: Publishers, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Content Publishers need new approaches for digital production and ubiquitous computing.

Solution: CMS platforms are pivotal hubs offering innovative strategies and toolchains for content publishing.

Digital-first workflows and COPE (Create Once, Publish Everywhere) strategies are paving the way to a new paradigm for content publishing. This session reviews open source CMS solutions and considers the impact of HTML5, EPUB3, and open web standards.

View Session Deck Here

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Seven Technologies You’ll Invest In For Great Digital Customer Experiences

field_2_DavidAponovichcmsx2.jpgPresented by: David Aponovich
Date & Time: CMS Expo: Thursday May 16, 2013 (3:30 PM)
Meeting Room: Rogers
Audience: Business, Content Pros, Integrators

Problem: ‘Digital experience’ is hot, but prioritizing what software to use to support DX is hard.

Solution: We’ll describe, and put into context, seven main puzzle pieces that support DX strategies and why they matter

Creating great digital customer experiences is one of the last ways for brands and businesses to stand out. Make the experience matter, customers say, and I may come back. But figuring out what tools and technology you need to bring your DX strategy to life is hard for IT, web developers and marketing pros – it’s a big, big ecosystem. We’ll describe and put into context seven main puzzle pieces needed for digital experience management, starting with web content management and moving through marketing automation, analytics, recommendation tools and more. 

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From Web design Shop to Digital Agency: How to Evolve and Transform your Company

field_2_michaelreynoldscmsx.jpgPresented by: Michael Reynolds
Date & Time: CMS Expo: Thursday May 16, 2013 (1:00 PM)
Meeting Room: Rogers
Audience: Publishers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Traditional web firms struggling to compete

Solution: We'll explain how to evolve and become a true digital agency
 
Join us for a journey toward agency maturity as we help your company add critical services that your clients are asking for like SEO, social media strategy, PR, video, content creation, and marketing intelligence.

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CAUTION: Content Merge Ahead!

field_2_Linda_JC2.jpgPresented by: John and Linda Coonen
Date & Time: CMS Expo: Thursday May 16, 2013 (2:00 PM)
Meeting Room: Hinman Auditorium
Audience: Publishers, Business, Content Pros, Integrators, Marketers

Come to this interactive panel discussion on Thursday, May 16th to discuss where three fast-growing disciplines of Content Management, Content Marketing and Content Strategy are merging today, and how organizations are benefiting.

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Lunch | Keynote: The 5 Secret Weaknesses Of Your WCM

field_2_DavidAponovichcmsx2.jpgPresented by: David Aponovich
Date & Time: CMS Expo: Thursday May 16, 2013 (Noon)
Meeting Room: Grand Ballroom
Audience: Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

WCM is a linchpin technology in supporting digital experiences. But customers have high demands in several key areas that not all WCMs are addressing effectively today.

Forrester has identified five imperatives WCMs must to satisfy customers more effectively.

Take a look around and maybe you’ll notice: web content management has become sexy software. It now delivers capabilities to support digital experience and customer engagement, causing marketers’ and developers’ hearts beat faster than ever. However, our research has identified several areas where WCM solutions need to improve to become better, smarter, or faster to meet end-users’ growing demands – or they risk losing out to other WCM, and non-WCM, solutions. Follow along as we describe the five areas customers should be watching closely.

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