Session Descriptions for CMS Expo Sessions & Panels

Hour Of Power: Emma Jane Unplugged

field_2_Emmajane-Hogbin-CMSX.jpgPresented by: Emma Jane Westby
Date & Time: CMS Expo: Tuesday May 14, 2013 (8:30 AM)
Meeting Room: Grand Ballroom
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

CMSX is the perfect opportunity to go outside of your "tribe" and discover new solutions to the problems you're facing today. In this Hour of Power experienced adult educator and group facilitator, Emma Jane, will show you how to get more than you ever thought possible out of your time at CMSX. It'll be Quiet meets Gamestorming, so prepare to be launched into the most productive conference experience you've ever had.

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Future Proof Your Business Content

field_2_sarahbeckleycmsx.jpgPresented by: Sarah Beckley
Date & Time: CMS Expo: Tuesday May 14, 2013 (10:00 AM)
Meeting Room: Grand Ballroom
Audience: Publishers, Admins, Bloggers, Business, Content Pros, Designers, Integrators, Marketers

How does one go about creating content for multi-channel responsive design? This session will provide attendees with high level guidelines for creating intelligent, adaptive content.

In Future Proof Your Business Content, Sarah Beckley will deconstruct content strategy for the future into its core elements: structure, schema, standards, and size. These concepts form the core of the technical and philosophical decisions that must be made to create a unified content strategy that will take your organizations’ content into a usable, findable future state.

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Panel: Content Marketing & Sales For Maximum ROI

field_2_Averycohen headshot 2.jpgPresented by: Avery Cohen
Date & Time: CMS Expo: Wednesday May 15, 2013 (10:00 AM)
Meeting Room: Grand Ballroom
Audience: Business, Content Pros, Marketers

Problem: CMS and marketing investments fail to meet ROI expectations when sales and marketing don't fully collaborate

Solution: Our panel will discuss ways sales and marketing can collaborate to create effective content marketing campaigns

How can CMS technology enhance corporate revenue? Our panel will discuss the technologies and business processes that enable content marketing to reach potential customers and build relationships that support a better sales process.
We will show how companies, from enterprise to entrepreneur, can get marketing and sales to collaborate and offer rich experiences that leverage a wide range of available tools.

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Prepare For The Mobilocalypse!

field_2_Jeff-Eaton-CMSX.jpgPresented by: Jeff Eaton
Date & Time: CMS Expo: Tuesday May 14, 2013 (10:00 AM)
Meeting Room: Heritage Room
Audience: Content Pros, Developers, Integrators

Prepare For The Mobilocalypse: Coping With Endless Change On a Tight IT Budget

The future is mobile, right? Then why do only 16% of today's organizations have a plan for non-desktop users?

In this session geared toward Developers and IT Departments, Jeff Eaton will explain future-friendly strategies leading businesses are using right now to reach the mobilie audience without breaking the bank. As the number and variety of new web-enabled devices explodes, CMS developers and IT departments are being asked to navigate an increasingly chaotic publishing landscape. This shift is enough to disrupt even the best IT plans. That said, there are solutions...

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Cart, Meet Horse: Content Strategy for Content Management

field_2_margotbloomsteincmsx.jpgPresented by: Margot Bloomstein
Date & Time: CMS Expo: Tuesday May 14, 2013 (11:00 AM)
Meeting Room: Grand Ballroom
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Before you can consider a new CMS, you need to know your content—and your communication goals.

Solution: We’ll discuss the key steps of a core content strategy process to audit your content and determine what you really need in a CMS.

If you’re considering a new CMS, stop. Before you can determine the fields and tags and functionality you need in technology, think about the content you need to support. How should it surface and what’s the message it needs to send? Enter brand-driven content strategy. We’d discuss the value of a message architecture to align your organization around specific content types and guide a content audit—then dig into how a content audit can inform your content model. There’s so much to do before you choose or implement a CMS, so c’mon! Let’s get started!

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Radical Productivity: The Future Is Smarter Workflow

field_2_robbyslaughtercmsx.jpgPresented by: Robby Slaughter
Date & Time: CMS Expo: Tuesday May 14, 2013 (11:00 AM)
Meeting Room: Heritage Room
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Frantic, untenable schedules for content production. 

Solution: Replacing the platform-centric model with a workflow-centric approach to content management.

Content management is more than just shooting/recording/writing and hitting the “publish” button. Teams must develop and execute comprehensive workflows that balance industry, regulatory and cultural requirements. When done well, these protocols actually increase productivity rather than stifle expression.

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Panel: Can Your CMS Do This?

field_2_justinkerrcmsx.jpgPresented by: Justin Kerr
Date & Time: CMS Expo: Wednesday May 15, 2013 (10:00 AM)
Meeting Room: Heritage Room
Audience: Business, Content Pros, Designers, Developers, Integrators

First in a 2-part panel discussion, "Can Your CMS Do This?" will delve into the applications and capabilities of various CMS platforms for enterprise use.

Host and Moderator Justin Kerr will lead the discussion with the participation of expert CMS practitioners who will also be available to answer questions from the audience.

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Don't Let Social Content Manage You

field_2_LorraineBallcmsx.jpgPresented by: Lorraine Ball
Date & Time: CMS Expo: Wednesday May 15, 2013 (11:00 AM)
Meeting Room: Grand Ballroom
Audience: Bloggers, Business, Content Pros, Integrators, Marketers

If you are like me, one day you went to bed a business owner, and woke up the next morning as a publisher. So how do you manage the process of planning, creating, and distributing high quality content while you are trying to manage your business?
In this session Lorraine will share her practical tactics to transforms the chaos of content management into a process that is repeatable and easier to measure and manage.

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Fueling Creativity

field_2_cmsxspeakerblank.jpgPresented by: TBA
Meeting Room: Heritage Room
Audience: Bloggers, Content Pros, Designers

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Panel: How To Grow Your CMS Agency

field_2_justinkerrcmsx.jpgPresented by: Justin Kerr
Date & Time: CMS Expo: Tuesday May 14, 2013 (1:00 PM)
Meeting Room: James
Audience: Business, Content Pros, Marketers

Creating and growing a business or department around content management system-based services can be a big challenge, especially if you're starting from scratch. Attend the "How to Grow Your CMS Agency" panel to learn the business secrets and best practices of successful CMS practitioners.

We will address questions about CMS platform standardization, marketing and selling your solutions to clients, and integrating CMS services with existing lines of business.

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How to Make Your Websites Mobile Friendly

field_2_CMSX-Jacobi-Big.jpgPresented by: Robert Jacobi
Date & Time: CMS Expo: Wednesday May 15, 2013 (1:00 PM)
Meeting Room: Hinman Auditorium
Audience: Admins, Content Pros, Integrators

Featuring Joomla 3.0 combined with Twitter Bootstrap!

If you are planning to invest in new technology to make your website mobile friendly this is a session for you. Robert Jacobi of Arc Technology Group and a member of the Joomla future roadmap will introduce the latest technology from Joomla 3.0 and demonstrate how to integrate that technology with Twitter Bootstrap.

View Session Deck Here

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The New Digital Presence Paradigm

field_2_elieauvraycmsx.jpgPresented by: Elie Auvray
Date & Time: CMS Expo: Tuesday May 14, 2013 (1:00 PM)
Meeting Room: Bonbright
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

The New Digital Presence Paradigm: Content and Business Application Together At Last...In Action

This session is dedicated to a full demonstration of the best possible integration between business applications and content.

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Panel: Web Curriculum in Higher Education

field_2_jenkramercmsx.jpg field_2_Danny_MittlemanCMSX.jpgPresented by: Jen Kramer, Daniel Mittleman
Date & Time: CMS Expo: Wednesday May 15, 2013 (2:00 PM)
Meeting Room: Rogers
Audience: Business, Content Pros

Problem: Why are institutions of higher education always behind the times in their web design and development courses?

Solution: Come find out how schools can stay up to date with the latest technologies!

It seems like every day, there's a new way to build a website, from new CMSs, to new frameworks, to new design methodologies and techniques like responsive design. How is higher education faring in keeping up with these rapid changes? How do you tell a fashion trend from a lasting industry change in the way websites are built? How can you incorporate this into your curriculum? Join us for this interactive discussion!

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The Future Of Joomla!

field_2_Paul_Orwig_CMSX.jpgPresented by: Paul Orwig
Date & Time: CMS Expo: Tuesday May 14, 2013 (1:00 PM)
Meeting Room: Cummings
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

The CMS Association is pleased to welcome the President of Open Source Matters, Paul Orwig, to speak at the 2013 CMS Expo Learning & Business Conference. Paul will speak on "The Future of Joomla!" 

Come find out about what's new with Joomla 3.0, 3.5 and beyond, as Paul leads this roadmap session on Joomla, discussing its milestone goals, short-term objectives, and how you can get involved in the process, as a Joomla Community Member.  Paul will briefly re-visit recent accomplishments as well including the huge success of 2.5, and now, going fully responsive with 3.0.

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Kicking Off Your Content Strategy

field_2_margotbloomsteincmsx.jpgPresented by: Margot Bloomstein
Date & Time: CMS Expo: Tuesday May 14, 2013 (2:00 PM)
Meeting Room: Hinman Auditorium
Audience: Business, Content Pros, Marketers

OK, Here's The Problem: You need to clarify and prioritize communication goals in order to choose content types and curate content.

Here's The Solution: Before you launch a blog, redesign the website, compile an editorial calendar, or start pinning, create a message architecture. This workshop will teach you how.

We’ll uncover the implications of a content audit through a gap analysis that points to content needs and next steps for our sample organizations. You’ll leave with the confidence and savvy to bring content strategy techniques and thinking back to your own organization.

You won't want to miss this workshop!

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Why Non-Profit ‘The Cara Program’ Turned to Drupal

field_2_kellytetteroncmsx.jpg field_2_sarahmansbergercmsx.jpg field_2_steveheyecmsx.jpgPresented by: Kelly Tetterton , Sarah Mansberger, Steve Heye
Date & Time: CMS Expo: Wednesday May 15, 2013 (1:00 PM)
Meeting Room: Bonbright
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Your non-profit organization is unique, so why squeeze into a cookie-cutter website? Listen to Chicago-based non-profit The Cara Program together with Drupal development shop Duo Consulting explain how Drupal’s flexibility allows your website to be customized to your organization’s needs.

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Bad Ass CSS, Using {LESS}

field_2_Jonathan-Shroyer-CMSX.jpgPresented by: Jonathan Shroyer
Date & Time: CMS Expo: Tuesday May 14, 2013 (1:00 PM)
Meeting Room: Rogers
Audience: Content Pros, Designers, Developers

Come to the 2013 CMS Expo for "Bad Ass CSS, Using {LESS}" presented by Jonathan Shroyer. {LESS} is a dynamic stylesheet language which allows you to rapidly develop CSS using reusable libraries which consists of variables, mixins, operations and functions.

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JavaScript: Level Up Your Code-Fu!

field_2_Rafael-Corral.jpgPresented by: Rafael Corral
Date & Time: CMS Expo: Tuesday May 14, 2013 (4:30 PM)
Meeting Room: Rogers
Audience: Business, Content Pros, Developers, Integrators

Designers and developers, the original "JavaScript Ninja," Rafael Corral, returns to CMS Expo, to share new insights on JavaScript. This session assumes you have a basic understanding of JavaScript, but you'll be able to follow along, even if you're new to the topic: "JavaScript: Level Up Your Code-Fu!"

Whether it's creating forms or learning unique ways to handle menus, present graphics or security measures, this session will have you covered.

View Session Deck Here

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The Dreaded Matrix: How To Make Your Content Dance

field_2_sarahbeckleycmsx.jpgPresented by: Sarah Beckley
Date & Time: CMS Expo: Tuesday May 14, 2013 (2:00 PM)
Meeting Room: Bonbright
Audience: Publishers, Bloggers, Business, Content Pros, Designers, Integrators

Problem: The need for complex content matrices for content inventory, analysis, and migration.
Solution: Provides a methodology for building matrices and templates of examples.

At the heart of many a content project is the dreaded content matrix. This session offers a repeatable methodology for designing matrices for a wide variety of uses, from stand-alone redesign projects to enterprise-level application content management.

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How To Avert A CMS Migration Trainwreck

field_2_davidhobbs.jpgPresented by: David Hobbs
Date & Time: CMS Expo: Tuesday May 14, 2013 (2:00 PM)
Meeting Room: Rogers
Audience: Admins, Content Pros, Developers, Integrators

Problem: Migrations often crash and become train wrecks

Solutions: We'll discuss common problems and how to avoid them

Lots can go wrong in a website migration. We'll look at common things that do go awry, and what to do about it. An example problem we'll look at is a project completely stopping once the migration starts due to mismatched expectations between teams, and we'll discuss how to align stakeholders more effectively from the start.

View Session Deck Here

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Distinguishing Enterprise CMS Platforms from Mid-Tier & Entry-Level CMS Products

field_2_Tony_White_CMSX.jpgPresented by: Tony White
Date & Time: CMS Expo: Wednesday May 15, 2013 (11:00 AM)
Meeting Room: Heritage Room
Audience: Business, Marketers

Over the past several years, there has been much confusion over what the “Enterprise” in Enterprise CMS means.  Many  have understood it to describe technology platforms capable of managing large enterprises’ websites, and consequently applying the term only to the most fully functional, or “top-tier” products.

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Building a Sustainable Retail Content Strategy with Drupal - Whole Foods

field_2_ThadMartincmsx.jpgPresented by: Thad Martin
Date & Time: CMS Expo: Wednesday May 15, 2013 (2:00 PM)
Meeting Room: Bonbright
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Developers, Integrators, Marketers

Problem: Deliver localized content from 300 stores to customers in a personalized way.

Solution: A customized Drupal content architecture and workflow.

Whole Foods works to make each visit to the store unique and to deliver that same customized experience on the web. With over 300 content authors actively contributing localized content, Whole Foods has used Drupal to deliver custom, local content and personalized experiences to their customers.

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How Companies Like Sourcebooks, TaylorBruce Design and Alexian Brothers Are Using Joomla

field_2_NickMartinellicmsx2.jpg field_2_denniskmetzcmsx.jpgPresented by: Nick Martinelli, Dennis Kmetz
Date & Time: CMS Expo: Tuesday May 14, 2013 (2:00 PM)
Meeting Room: Cummings
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Come see how companies like Sourcebooks, TaylorBruce Design and Alexian Brothers are using Joomla to power their companies. The embrace of Open Source technology has been gaining a lot of steam in the corporate world. Businesses have realized they don’t have to spend big budgets on licensing for proprietary CMS solutions. Curious to learn how these enterprise companies are using Joomla? Take valuable information back to your stakeholders and report how Joomla could be the right CMS solution for their business. This session is for all user levels, novice to expert.

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Panel: Can Your CMS Do That?

field_2_justinkerrcmsx.jpgPresented by: Justin Kerr
Date & Time: CMS Expo: Wednesday May 15, 2013 (2:00 PM)
Meeting Room: James
Audience: All Attendees

The second in a 2-part panel series, "Can Your CMS Do That?" helps you get the lowdown on the front-end "customer-facing" capabilities of CMSs being used by our panel of experts at CMS Expo.

Emceed by CMS veteran Justin Kerr, this interactive panel discussion will bring together several panelists who are end users themselves, in "real-world" CMS Site implementations.  Together, they'll share their successes as well as limitations when using their CMS of choice.

This session will focus more specifically on creative, customer-facing and marketing-specific CMS capabilities. This includes design, social media integration, blogging, editing and responsive mobile capabilities. Panelists will both participate in guided discussion, and be available to answer questions from the audience.

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How to Make Your Own Responsive Joomla Template

field_2_Jonathan-Shroyer-CMSX.jpgPresented by: Jonathan Shroyer
Date & Time: CMS Expo: Wednesday May 15, 2013 (2:00 PM)
Meeting Room: Cummings
Audience: Content Pros, Designers, Developers, Integrators

This session is dedicated to the do-it-yourself Joomla sitebuilder. The guy or gal who wants all the control at his or her command. Sometimes it makes sense to buy a "stock" template and customize it yourself; but for some people, in some scenarios, creating your own template from scratch will do the trick.

With a little tech-savvy, you can catch on very fast on how to create your own Joomla template that's lightweight, fast-loading, beautiful and responsive. Master Joomla template builder Jonathan Shroyer will share with you his tips, tricks and insights on how to build your own killer Joomla template.

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Sales Versus Marketing: How to Stop the Battle & Start Getting More Customers

field_2_Terry_Walsh_CMSX.jpgPresented by: Terry Walsh
Date & Time: CMS Expo: Wednesday May 15, 2013 (2:00 PM)
Meeting Room: Hinman Auditorium
Audience: Business, Content Pros, Integrators, Marketers

Problem: How to fix the inherent and escalating conflict between sales and marketing through a integrated messaging strategy

Solution: A content based Go-to-market strategy based on 99 Questions enables sales and marketing to collaborate and to be consistent both in media and sales converstions with customers.

Sales and Marketing veteran Terry Walsh will focus on the key steps that potential customers use to buy your product / service.

View Session Deck Here

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WCM Project Talk: Definition & Project Costing

field_2_kevindeleoncmsx.jpgPresented by: Kevin de Leon
Date & Time: CMS Expo: Wednesday May 15, 2013 (3:30 PM)
Meeting Room: Hinman Auditorium
Audience: Business

Feature creep got you down? Time slipping by? Budget concerns?

Fear not! Veteran Acquity Group Manager Kevin de Leon will lead this Project Talk to help you keep your project on-track. Kevin will delve into the all-important "Define Phase" of your CMS project.

View Session Deck Here

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Work Flow for Solo Developers and Small Teams

field_2_Emmajane-Hogbin-CMSX.jpgPresented by: Emma Jane Westby
Date & Time: CMS Expo: Wednesday May 15, 2013 (3:30 PM)
Meeting Room: Rogers
Audience: Business, Content Pros, Developers, Integrators

Problem: Developers face a steep learning curve when they choose to adopt version control.S
Solution: There is a version control strategy to suit your workflow, even if you've always thought it was too hard to bother.

Yes, this is an introductory session. This is for people who feel shame that they don't know how to "just cd into yer root durrr" and get mad when people say "just diff me a patch" as if it's something as easy as making a mai thai even though you have no rum. No, you don't have to have git installed to attend. You don't even need to know where the command line is on your computer.

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How to Produce Great Web Content for Inbound Marketing

field_2_michaelreynoldscmsx.jpgPresented by: Michael Reynolds
Date & Time: CMS Expo: Tuesday May 14, 2013 (3:30 PM)
Meeting Room: Rogers
Audience: Publishers, Bloggers, Business, Content Pros, Integrators, Marketers

Problem: Creating great content is difficult

Solution: We'll show you how to make it easier and more effective

Great content is the lifeblood of inbound marketing. But how do you ensure that your content is actually interesting to people AND effective at lead generation?
 
If you're ready to take your content strategy to the next level, join us!

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Build Your Business Through Your Content

field_2_emmanuelgarcincmsx.jpgPresented by: Emmanuel Garcin
Date & Time: CMS Expo: Tuesday May 14, 2013 (3:30 PM)
Meeting Room: Bonbright
Audience: Publishers, Bloggers, Business, Content Pros, Integrators, Marketers

Problem: How to successfully transform your online content into business solutions?

Solution: The case for an Open Core Content Platform with Content Enabled Business Applications

The recent and ongoing merger of Applications servers and content stores drove a new generation of Content Platforms that allow organizations to transform their online presence into business driven applications.
Content is now business-smarter, or, conversely, applications become Content-smart.
In this session, we will discuss this new trend, and analyze how the CMS industry in general and its Open Source subset in particular, is organizing itself to deliver optimal solutions.

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Using Drupal in Higher Education: A Flexible Tool in a Mixed CMS Environment

field_2_halanwallachcmsx.jpgPresented by: Harlan Wallach
Date & Time: CMS Expo: Wednesday May 15, 2013 (3:30 PM)
Meeting Room: Bonbright
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Higher education websites must support several audiences and support the unique online needs for each one plus provide cross-pollination between them in a meaningful way.

Solution: A Higher Education case study will demonstrate how Drupal provided the platform and tools to deliver a meaningful and collaborative digital experience for the university’s different audiences and needs.

At Northwestern University, Drupal fills a variety of niche roles. Primarily supporting projects involving rapid development, dynamic user experience and specialty presentation models, this presentation will walk through the variety of ways that Drupal has been implemented for pedagogical, research, and administrative purposes at Northwestern.

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Site Optimization Musts: Need for Speed 2

field_2_Rafael-Corral.jpgPresented by: Rafael Corral
Date & Time: CMS Expo: Tuesday May 14, 2013 (3:30 PM)
Meeting Room: James
Audience: Admins, Business, Developers, Integrators

Come to "Need For Speed 2," presented by Rafael Corral, at the CMS Expo, for this newly updated session from last year's "Need For Speed." Speed is your friend. Without speed, your site will suffer, and you'll suffer. Faster-loading sites retain visitors. That's the goal of this must-attend session.

View Session Deck Here

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How To Create Great Web Video

field_2_michaelreynoldscmsx.jpgPresented by: Michael Reynolds
Date & Time: CMS Expo: Wednesday May 15, 2013 (3:30 PM)
Meeting Room: James
Audience: Publishers, Bloggers, Business, Content Pros, Integrators, Marketers

Problem: Creating video seems difficult and/or expensive

Solution: We'll show you how to get it done without spending a ton of time or money

Video is one of the most underutilized elements on the web, yet it can have tremendous impact on your marketing strategy and on the effectiveness of your website.

This session is designed to break down those barriers and give you the tools and knowledge you need to produce great videos for use on your website and on social media.



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WordPress IS a CMS, Dammit!

field_2_aaronhcmsx.jpgPresented by: Aaron Holbrook
Date & Time: CMS Expo: Tuesday May 14, 2013 (3:30 PM)
Meeting Room: Cummings
Audience: Publishers, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Overcoming the preconcieved notion that WordPress is just for blogs.

Solution: Show examples of some pretty complex sites that use different content types. Will also look at how to use WordPress to handle whatever content you can think up.

If you think that WordPress is just a blogging engine or you're trying to convince your boss or a stakeholder otherwise you need to hear this talk!
 
WordPress isn't just a blogging engine anymore, it's an extremely capable application framework capable of running a website with different types of content, taxonomies, meta-data and relationships between objects.
 
Aaron Holbrook will demonstrate the core concepts needed to handle any type of content management. You will learn why for most websites WordPress is a great solution.

View Session Deck Here 

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Switching CMSs? How To Map It Out & Migrate Right

field_2_davidhobbs.jpgPresented by: David Hobbs
Date & Time: CMS Expo: Tuesday May 14, 2013 (4:30 PM)
Meeting Room: Hinman Auditorium
Audience: Admins, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: By looking at the content as one big mass, organizations overlook opportunities to reduce cost and increase quality

Solution: Bucket content in order to better map out your migration.

In this talk, we'll look at how to break down your content into buckets so that you can get a better handle on your migration. Not only does this allow for better planning, but in the heat of the migration you can more efficiently handle the content. In particular, we'll look at mapping the content from your current CMS to your new CMS.

View Session Deck Here

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Is SEO Dead? How Google is Changing Everything

field_2_Averycohen headshot 2.jpgPresented by: Avery Cohen
Date & Time: CMS Expo: Tuesday May 14, 2013 (1:00 PM)
Meeting Room: Hinman Auditorium
Audience: Business, Content Pros, Integrators, Marketers

Problem: Changing Trends in SEO

Solution: Review changing trends, examine best practices, and discuss analytics that get the most out of SEO

Google hates SEO? Well, maybe “hate” is a little strong... Still, SEO continues to evolve, and so should your tactics for getting found on the Internet. Content is king and Google Plus plays an increasing role. Avery Cohen of Metrist Partners returns to CMS Expo to discuss the many aspects of SEO and Google's relationship.

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Best Practices For a Killer Mobile CMS Site

field_2_michaelreynoldscmsx.jpgPresented by: Michael Reynolds
Date & Time: CMS Expo: Wednesday May 15, 2013 (4:30 PM)
Meeting Room: Rogers
Audience: Publishers, Bloggers, Business, Content Pros, Developers, Integrators, Marketers

Mobile web usage continues to rise and it's time to get serious about reaching your audience on smart phones. But the mobile web operates by different rules and you need to know how to design your website and present your content for maximum impact and usability on mobile devices.

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Web Management and Governance with Siteimprove

field_2_daveschneidercmsx.jpgPresented by: Dave Schneider
Date & Time: CMS Expo: Wednesday May 15, 2013 (1:00 PM)
Meeting Room: Cummings
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Maintaining quality control over your website is difficult in the real world where deadlines and other tasks exist

Solution: We'll show you best practices for keeping your site sparkling clean in the time you have available

This session will cover specific, actionable methods and best practices for keeping your website under control without hiring more staff or consultants.

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Adopting Drupal in your Organization

field_2_joelhughescmsx.jpgPresented by: Joel Hughes
Date & Time: CMS Expo: Wednesday May 15, 2013 (4:30 PM)
Meeting Room: Bonbright
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Developing and maintaining Drupal across many websites, developing a Drupal culture within an organization, and grooming Drupal talent

Solution: Doing Drupal Right - building out multiple sites with little to no custom code. Leveraging resources and best practices to develop Drupal talent.

Expanding upon B2B publisher Scranton Gillette’s adoption process of Drupal across over a dozen brands and how the tools and processes they use to be successful.

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Using Drupal to Accelerate Business Success in Chicago

field_2_georgedemetcmsx.jpg field_2_jacktrussellcmsx.jpgPresented by: George DeMet, Jake Trussell
Date & Time: CMS Expo: Tuesday May 14, 2013 (4:30 PM)
Meeting Room: Bonbright
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: As an economic development organization, World Business Chicago needed a flexible Web platform that would allow them to easily deliver a wide variety of content and media tailored to meet the needs of various target audiences.

Solution: World Business Chicago’s Creative Director, Jake Trussell, will demonstrate how Drupal has enabled them to engage with a global audience and effectively promote Chicago as the ultimate business destination using hard data, multimedia, data visualization.



Join WBC Creative Director Jake Trussell and Palantir.net CEO George DeMet to find out more about how Drupal's flexibility and sophistication made it an ideal platform to meet WBC's business needs.

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5 Criteria To Choose The Right CMS For Your Business

field_2_Tony_White_CMSX.jpgPresented by: Tony White
Date & Time: CMS Expo: Tuesday May 14, 2013 (4:30 PM)
Meeting Room: James
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Come to CMS Expo to attend "5 Criteria To Choose The Right CMS For Your Business," presented by Ars Logica's Tony White.

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Adaptive Content In Practice - Hands On

field_2_Michaeluzcmsx.jpgPresented by: Michael Uzquiano
Date & Time: CMS Expo: Wednesday May 15, 2013 (4:30 PM)
Meeting Room: James
Audience: Admins, Content Pros, Developers, Integrators

In this session, we’ll put into practice the concepts behind adaptive content and walk through the creation of mobile applications from a content-oriented perspective - i.e. through the lens of content.

We’ll begin by working through a content modeling exercise to develop clean, well-structured content samples with ample metadata for potential use downstream by applications...

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Beyond Posts & Pages: Structured Content & Content Types in WordPress

field_2_John_EckmanCMSX.jpgPresented by: John Eckman
Date & Time: CMS Expo: Thursday May 16, 2013 (2:00 PM)
Meeting Room: Cummings
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

The introduction of Custom Content Types (in WordPress 3.0) was one of the core tipping points where WordPress went from a solid blogging platform on which you could do some simple CMS-style sites to a full fledged CMS which was capable of driving more complex content-centered web applications.

Structured content is critical to the future-friendly use of content and enables better responsive and adaptive designs. John will walk through some examples and strategies for using content types in WordPress to solve real business problems.

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Panel: Real-time, Real-world Marketing with Social Media

field_2_davidskarjunecmsx.jpgPresented by: David Skarjune
Date & Time: CMS Expo: Thursday May 16, 2013 (10:00 AM)
Meeting Room: Heritage Room
Audience: Publishers, Bloggers, Business, Content Pros, Integrators, Marketers

Our panel of CMS experts, marketing gurus, and real business users will discuss issues across the SoLoMo landscape, exploring how social media, location context, and mobile connectivity have all changed the playing field for marketing.

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Panel: Customer Experience Management In The Real World

field_2_scottliewehr.jpgPresented by: Scott Liewehr
Date & Time: CMS Expo: Thursday May 16, 2013 (10:00 AM)
Meeting Room: Grand Ballroom
Audience: Business, Content Pros, Designers, Developers, Integrators

Customer Experience Management has been slowly edging up the tracks for a few years now. Some CMS vendors are betting big on CX as the next big thing, some are steering clear. But what are actual Business Leaders saying?

Come to CMS Expo for this real-world panel to find out what's working, where there's actual traction by end-users, and where the spin falls short when it comes to "CXM," delivered by people who know.  Moderator and senior CMS Analyst Scott Liewehr will lead this panel, designed to answer these questions and more.

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Big Data: Can You Pull Value From A Big Box Of Nonsense?

field_2_Robert_Rose_CMSX.jpgPresented by: Robert Rose
Date & Time: CMS Expo: Thursday May 16, 2013 (11:00 AM)
Meeting Room: Grand Ballroom
Audience: Business, Marketers

Join Robert Rose to explore the real trends of data, and a real approach to starting down the road of using data to drive insight, and where that might ultimately lead to asking the right questions that Big Data might provide answers to.

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Panel: Get Responsive!

field_2_jenkramercmsx.jpgPresented by: Jen Kramer
Date & Time: CMS Expo: Thursday May 16, 2013 (11:00 AM)
Meeting Room: Heritage Room
Audience: Content Pros, Designers, Integrators

Problem: What tools are available to make your site compatible with tablets, phones, desktops, and other gadgets?

Solution: Discuss the approaches in detail, with advantages and disadvantages to each approach and situation.  

You'll learn what responsive design, mobile apps, and mobile websites are, exploring their similarities and differences. You'll also learn what kinds of problems each approach solves -- and also how each approach isn't the perfect approach!

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Actionable Analytics

field_2_Averycohen headshot 2.jpgPresented by: Avery Cohen
Date & Time: CMS Expo: Wednesday May 15, 2013 (4:30 PM)
Meeting Room: Hinman Auditorium
Audience: Admins, Integrators, Marketers

Problem: Using Google Analytics to make on-line marketing a profit center

Solution: Focus on measuring the effectiveness of your content marketing campaigns

Take your site’s content one step further with Google Analytics! Analytics is a powerful tool for setting goals and managing successful content. Avery Cohen of Metrist Partners will share Google Analytics best practices to help you in your web-based-marketing efforts. This session will focus on measuring the effectiveness of your content marketing campaigns with Google Analytics, and showing how to make marketing a profit center, not just an expense. This is a must-attend session for web marketers!

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You've Got the Tools, But Do You Have the Team?

field_2_Robert_Rose_CMSX.jpg field_2_scottliewehr.jpgPresented by: Robert Rose, Scott Liewehr
Date & Time: CMS Expo: Thursday May 16, 2013 (1:00 PM)
Meeting Room: Bonbright
Audience: Business, Content Pros, Integrators, Marketers

Choosing the right team is often overlooked in this world of "shiny features" for CMSs. The process to choose the right CMS for the job is well worth the investment, but it's easy to get distracted, and forget that the people who lead your Content Team are equally, if not more important than the tools themselves.

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Styleguides: For a Better Tomorrow

field_2_Shay-Howe-CMSX.jpgPresented by: Shay Howe
Date & Time: CMS Expo: Thursday May 16, 2013 (1:00 PM)
Meeting Room: James
Audience: Admins, Content Pros, Designers, Developers, Integrators

Problem: The process of creating websites can be difficult, and once finished they quickly fall out of date.

Solution: We'll discuss styleguides and their role within building and maintaining websites, for benefit of everyone!

In this talk Shay will outline styleguides, living documentation on the design and development of a website, and their role within web design and development process. Looking at a few modern practices and standards, this talk will cover the benefits of stylesguides, the strategy behind creating one, and how to best utilize one within your project.


View Session Deck Here

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Repurposing, Retargeting & Adaptability: Workflows for Unlimited Re-use

field_2_robbyslaughtercmsx.jpgPresented by: Robby Slaughter
Date & Time: CMS Expo: Wednesday May 15, 2013 (8:30 AM)
Meeting Room: Grand Ballroom
Audience: Publishers, Bloggers, Business, Content Pros, Designers, Integrators, Marketers

Breaking news is invaluable, but yesterday’s news is worthless. With a conscientious strategy, today’s content management teams can build workflows designed to free content from being tied to a particular moment, demographic, or audience. This interactive keynote will teach participants how to establish a workflow for content authoring that creates results which can be instantly adapted to different needs.

View Session Deck Here

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Panel: Getting Ahead in the Cloud

field_2_Bryan_Ruby_CMSX.jpgPresented by: Bryan Ruby
Date & Time: CMS Expo: Tuesday May 14, 2013 (2:00 PM)
Meeting Room: James
Audience: Admins, Business, Content Pros

If you known for sometime that you need to look into Cloud solutions but have been stumped about how to get there, the panelists in this session are there to help you take those first steps and guide you along if you're already there.

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Front End Legos: Better Design with Reusable HTML & CSS

field_2_Shay-Howe-CMSX.jpgPresented by: Shay Howe
Date & Time: CMS Expo: Thursday May 16, 2013 (2:00 PM)
Meeting Room: James
Audience: Content Pros, Designers, Developers

Problem: How to best maintain your websites code base, particularly HTML and CSS.

Solution: By discussing new practices on how to organize and modularize your code.

In this session, Shay will cover some best practices and performance tips for writing the highest quality HTML and CSS possible. Writing code is the easy part, finding a practice and structure that works well across the board is the hard part. Shay will outline HTML and CSS conventions that can be applied to your everyday practice.


View Session Deck Here

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Publishing Workflows for WordPress

field_2_jakegoldmancmsx.jpgPresented by: Jake Goldman
Date & Time: CMS Expo: Tuesday May 14, 2013 (4:30 PM)
Meeting Room: Cummings
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

This session combines captivating case studies that will broaden your sense of what's possible with a look at off-the-shelf plug-ins and tools like Edit Flow that you can put to work immediately to improve your publishing workflows.

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Content Publishing

field_2_davidskarjunecmsx.jpgPresented by: David Skarjune
Date & Time: CMS Expo: Thursday May 16, 2013 (3:30 PM)
Meeting Room: Hinman Auditorium
Audience: Publishers, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Content Publishers need new approaches for digital production and ubiquitous computing.

Solution: CMS platforms are pivotal hubs offering innovative strategies and toolchains for content publishing.

Digital-first workflows and COPE (Create Once, Publish Everywhere) strategies are paving the way to a new paradigm for content publishing. This session reviews open source CMS solutions and considers the impact of HTML5, EPUB3, and open web standards.

View Session Deck Here

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Seven Technologies You’ll Invest In For Great Digital Customer Experiences

field_2_DavidAponovichcmsx2.jpgPresented by: David Aponovich
Date & Time: CMS Expo: Thursday May 16, 2013 (3:30 PM)
Meeting Room: Rogers
Audience: Business, Content Pros, Integrators

Problem: ‘Digital experience’ is hot, but prioritizing what software to use to support DX is hard.

Solution: We’ll describe, and put into context, seven main puzzle pieces that support DX strategies and why they matter

Creating great digital customer experiences is one of the last ways for brands and businesses to stand out. Make the experience matter, customers say, and I may come back. But figuring out what tools and technology you need to bring your DX strategy to life is hard for IT, web developers and marketing pros – it’s a big, big ecosystem. We’ll describe and put into context seven main puzzle pieces needed for digital experience management, starting with web content management and moving through marketing automation, analytics, recommendation tools and more. 

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Why Media and Publishing Companies Use Drupal for Effective Content Management Platforms

field_2_PaulCaluoricmsx.jpg field_2_feliciahaynescmsx.jpg field_2_johncarycmsx.jpg field_2_joshcaldwellcmsx.jpgPresented by: Paul Caluori , Felicia Haynes, John Cary, Josh Caldwell
Date & Time: CMS Expo: Thursday May 16, 2013 (3:30 PM)
Meeting Room: Bonbright
Audience: Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Both The Nation and Associated Press needed a flexible CMS platform that would provide it’s content administrators streamlined editor and distribution tools to effectively publish their content and engage readers.

Solution: John Cary (The Nation) and Paul Caluori (Associated Press)  will discuss how they are leveraging Drupal to produce and distribute globally recognized digital news and analysis.

Today’s online media and publishing companies need more than good content. They need a CMS that is user friendly, with an intuitive user interface, allowing content administrators to easily create, aggregate, curate and distribute content to a growing number of media channels. 

View Session Deck Here

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We're on a Mission: Using WordPress for Non-Profit Organizations

field_2_John_EckmanCMSX.jpgPresented by: John Eckman
Date & Time: CMS Expo: Thursday May 16, 2013 (3:30 PM)
Meeting Room: Cummings
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

WordPress' legendary ease of install and ease of use make it a great fit for non-profits large and small. John will walk through some case studies, showing real-world examples of how WordPress is used by non-profit organizations of various kinds, including integration with email newsletter providers, ways of accepting donations and coordinating volunteer activities, calendars, and other common functionality in the non-profit world.

View Session Deck Here

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Lightning Round! Responsive CMS Sites In Action

field_2_Linda_JC2.jpgPresented by: John and Linda Coonen
Date & Time: CMS Expo: Thursday May 16, 2013 (8:30 AM)
Meeting Room: Grand Ballroom
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

With mobile usership skyrocketing, it's CRITICAL for you to stay up to date on how to keep your site mobile, and responsive to your customers, users and administrators. Join us in this highly interactive lightning round of real-world mobile-first CMS Sites. We'll move through them FAST, with a 5-minute time limit on each site, to give YOU some great insights and inspiration on how you can build better, more responsive and mobile-first CMS Sites! Find out what works, and what to avoid, directly from the site builders and site owners.

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From Web design Shop to Digital Agency: How to Evolve and Transform your Company

field_2_michaelreynoldscmsx.jpgPresented by: Michael Reynolds
Date & Time: CMS Expo: Thursday May 16, 2013 (1:00 PM)
Meeting Room: Rogers
Audience: Publishers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: Traditional web firms struggling to compete

Solution: We'll explain how to evolve and become a true digital agency
 
Join us for a journey toward agency maturity as we help your company add critical services that your clients are asking for like SEO, social media strategy, PR, video, content creation, and marketing intelligence.

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How To Score and Nurture Leads With Inbound Marketing

field_2_michaelreynoldscmsx.jpgPresented by: Michael Reynolds
Date & Time: CMS Expo: Thursday May 16, 2013 (2:00 PM)
Meeting Room: Rogers
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Getting leads is one thing, but turning those lead into customer is the ultimate objective. Join us as we discuss methodologies for engaging leads and turning them into sales.
 
If you're ready to close the gap between lead and customer, join us for this session.

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Lunch | Keynote: Are You Using The Right CMS?

field_2_Tony_White_CMSX.jpgPresented by: Tony White
Date & Time: CMS Expo: Tuesday May 14, 2013 (12:00 PM)
Meeting Room: Grand Ballroom
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Come to CMS Expo on Tuesday, May 14, 2013. During lunch, Tony White will talk about telltale signs on whether you're using the right CMS, or whether it may be time to make the switch.

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Exploring WordPress Multisite - One Install, Multiple Sites

field_2_lisasabinwilsoncmsx.jpgPresented by: Lisa Sabin-Wilson
Date & Time: CMS Expo: Wednesday May 15, 2013 (3:30 PM)
Meeting Room: Cummings
Audience: Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Problem: How to harvest the power of WordPress Multisite to build content and improve efficiency

Solution: Showcase of real world examples of WordPress Multisite, plus practical implementation practices

An introduction to the Multisite feature of WordPress that helps users understand what Multisite is, how to activate the features on their WordPress.org installation, a walk through of basic features…followed up with several use case scenarios and examples to assist users determine if the Multisite feature is a viable solution for their WordPress project(s).

View Session Deck Here

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Creating Community with WordPress + BuddyPress

field_2_lisasabinwilsoncmsx.jpgPresented by: Lisa Sabin-Wilson
Date & Time: CMS Expo: Wednesday May 15, 2013 (4:30 PM)
Meeting Room: Cummings
Audience: Publishers, Bloggers, Business, Content Pros, Integrators, Marketers

Problem: Need to add a social layer to a WordPress web site

Solution: Explores the robust WordPress plugin called BuddyPress. Provides real-world examples of BuddyPress in use and practical installation/implementation practices

An introductory look at the BuddyPress plugin for WordPress. Discover what BuddyPress is and determine if the features of the BuddyPress plugin meet your feature needs. This session takes you through a quick discovery of the features and components of BuddyPress, a walk through on installation and real world examples of BuddyPress in action. By the end of this session, you’ll have a complete grasp on what BuddyPress is (and isn’t) to enable you to answer the questions “Do I really need it?” and “How hard is it to work with?"

View Session Deck Here

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5 Myths About Open Source CMS

field_2_TomWentworthcmsx.jpgPresented by: Tom Wentworth
Date & Time: CMS Expo: Wednesday May 15, 2013 (1:00 PM)
Meeting Room: James
Audience: Publishers, Business, Content Pros, Developers, Integrators, Marketers

If you still think open source is just for blogs and simple web sites, let us show you why open source is the new standard for building killer digital experiences. Join Tom Wentworth, CMO at Acquia, for a discussion on the most common myths about open source.

View Session Deck Here

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CAUTION: Content Merge Ahead!

field_2_Linda_JC2.jpgPresented by: John and Linda Coonen
Date & Time: CMS Expo: Thursday May 16, 2013 (2:00 PM)
Meeting Room: Hinman Auditorium
Audience: Publishers, Business, Content Pros, Integrators, Marketers

Come to this interactive panel discussion on Thursday, May 16th to discuss where three fast-growing disciplines of Content Management, Content Marketing and Content Strategy are merging today, and how organizations are benefiting.

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What Are My Options? An Exploration into Various CMS Solutions and Frameworks

field_2_fredriccmsx.jpgPresented by: Fredric Mitchell
Date & Time: CMS Expo: Wednesday May 15, 2013 (1:00 PM)
Meeting Room: Rogers
Audience: Business, Content Pros, Developers, Integrators

Whether a programmer, content creator, or IT director, this session aims to help all users in the space make a decision on a CMS and/or framework and be HAPPY with their decision.

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Unleashing Exceptional Customer Experiences: Who You Need to Make It Happen

field_2_johnpricecmsx.jpgPresented by: John Price
Date & Time: CMS Expo: Tuesday May 14, 2013 (3:30 PM)
Meeting Room: Hinman Auditorium
Audience: Business, Content Pros, Developers, Marketers

Who does your enterprise information strategy begin with? Within progressive organizations technical and business teams are working together to drive superior customer engagement with an eye on compliance and the enterprise architecture. Attend this session to learn how organizational change and the creation of new positions have broken down the walls between IT and marketing. Together they head toward a common goal and build a 360 degree / 3D customer view.

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Breakfast | Keynote: Welcome To CMS Expo!

field_2_Linda_JC2.jpgPresented by: John and Linda Coonen
Date & Time: CMS Expo: Tuesday May 14, 2013 (8:00 AM)
Meeting Room: Grand Ballroom
Audience: Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

The 2013 CMS Expo Learning and Business Conference gets kicked off at 8am, Tuesday, May 14th in the Grand Ballroom with a delicious breakfast for all conference attendees. What better way to begin than to break bread among new friends?

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CMSA Spotlight Awards Celebration


Meeting Room: Grand Ballroom
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Come to the CMS Expo Learning and Business Conference for the official CMSA Spotlight Awards Celebration, recognizing the best talent in the CMS Community. Entry and a delicious lunch at the celebration is included with all paid registrations to CMS Expo.

Site designers and app developers from our Showcase CMSs will be awarded during this special celebration!

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Lunch | Keynote: The 5 Secret Weaknesses Of Your WCM

field_2_DavidAponovichcmsx2.jpgPresented by: David Aponovich
Date & Time: CMS Expo: Thursday May 16, 2013 (Noon)
Meeting Room: Grand Ballroom
Audience: Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

WCM is a linchpin technology in supporting digital experiences. But customers have high demands in several key areas that not all WCMs are addressing effectively today.

Forrester has identified five imperatives WCMs must to satisfy customers more effectively.

Take a look around and maybe you’ll notice: web content management has become sexy software. It now delivers capabilities to support digital experience and customer engagement, causing marketers’ and developers’ hearts beat faster than ever. However, our research has identified several areas where WCM solutions need to improve to become better, smarter, or faster to meet end-users’ growing demands – or they risk losing out to other WCM, and non-WCM, solutions. Follow along as we describe the five areas customers should be watching closely.

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CMS Connection - Business After Hours Mixer


Date & Time: CMS Expo: Tuesday May 14, 2013 (5:30 PM)
Meeting Room: 9th Floor Conference Center
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

After the first day of CMS Expo, you're invited to the CMS Connection: Business After Hours! It's a mixer, so come casual, and enjoy the evening to mingle among all guests of the 2013 CMS Expo Learning and Business Conference. (Must be a registered attendee of CMS Expo to attend this event)

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Ask the Joomla Experts - a Panel Discussion

field_2_NickMartinellicmsx2.jpgPresented by: Nick Martinelli
Date & Time: CMS Expo: Thursday May 16, 2013 (1:00 PM)
Meeting Room: Cummings
Audience: Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Looking for suggestions on extensions, tips or just have a Joomla question that's gone unanswered for way too long? Then this is the session for you. We'll have a panel of Joomla experts on hand ready to provide you with innovative solutions for those burning Joomla questions. Please come armed and ready to fire off those tough questions. This session is geared for all user levels.

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North By Northwestern Night


Date & Time: CMS Expo: Wednesday May 15, 2013 (5:30 PM)
Meeting Room: Downtown Evanston
Audience: All Attendees

Join us on Wednesday night, 5th annual North By Northwestern Night! 

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Breakfast | Keynote: On Web Engagement Management

field_2_Kieranlal.jpgPresented by: Kieran Lal
Date & Time: CMS Expo: Wednesday May 15, 2013 (8:00 AM)
Meeting Room: Grand Ballroom
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Come to the 2013 CMS Expo on Wednesday, May 15th. The day kicks off at 8:00 am for a delicious, healthy breakfast, cooked up by the amazing culinary crew at the Hotel Orrington.

Coffee-up and get energized for an inspiring and empowering keynote by Acquia's Kieran Lal on Web Experience Management. 

We'll wrap it up by 8:25, so you can get to your first Learning Session of the day, which starts at 8:30am. Head on out to the exhibit booths too, which are open for business on Wednesday!

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Breakfast | Keynote: Reactive Technology

field_2_jenkramercmsx.jpgPresented by: Jen Kramer
Date & Time: CMS Expo: Thursday May 16, 2013 (8:00 AM)
Meeting Room: Grand Ballroom
Audience: All Attendees, Publishers, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

What form of reactive technology is best?
Jen Kramer will introduce 3 forms of reactive technology and explain what each does well.

You need that mythical "future-proof" website, one that will keep up with the non-stop onslaught of devices and methods for looking at the web. Reactive technology solves your problem, but which method is best: responsive design, a mobile website, or an app? What's the difference? How can these work together? Jen will help you navigate the reactive technology landscape!

View Session Deck Here

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Lunch | Keynote: Humanity Before Technology

field_2_kevindrewdaviscmsx.jpgPresented by: Kevin Drew Davis
Date & Time: CMS Expo: Wednesday May 15, 2013 (Noon)
Meeting Room: Grand Ballroom
Audience: All Attendees, Admins, Bloggers, Business, Content Pros, Designers, Developers, Integrators, Marketers

Come for a delicious lunch, followed by a very inspiring keynote for today's business-tech community.  Humanity Before Technology - by the Executive Creative Director of Digitas, Kevin Drew Davis.

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Open Q&A Session ~ CMSA Spotlight Awards ~ Gotta Have It Gadget Giveaway


Date & Time: CMS Expo: Thursday May 16, 2013 (4:30 PM)
Meeting Room: Grand Ballroom
Audience: All Attendees

Join us for this exciting last session! Get any last minute questions you may still have durin gthe Open Q&A session followed by the CMSA Award Celebration! Site designers and app developers from our Showcase CMSs will be awarded during this special celebration!

After the award celebration, stick around for the "Gotta Have It Gadget Giveaway," hosted by the CMS Association. We'll have giveaways of all kinds of gadgets from Apple, and other major brands. Plus books, media, major discounts on software, and great take-home gifts for family and friends including prizes like GoPro Video camera from OpenText, iPad minis, Kindle HD, from our sponsors! Must be present to win!

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Break


Date & Time: CMS Expo: Tuesday May 14, 2013 (9:30 AM, 3:00 PM)
CMS Expo: Wednesday May 15, 2013 (9:30 AM, 3:00 PM)
CMS Expo: Thursday May 16, 2013 (9:30 AM, 3:00 PM)
Meeting Room: 9th Floor Conference Center
Audience: All Attendees

Take a break between sessions at the CMS Expo to grab a beverage and a snack. Check out the Expo Booths in the Conference Center and Main Floor. Relax, catch up on emails and Twitter, or head over to our quiet remote office to check in with work and family. 

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